2012—The Year of Awakening

It’s a new year. A new beginning. And unlike the forest which is still sleeping, 2012 is just beginning to open its eyes. How this year unfolds is up to eachLisa Proctor of us.

Since we are the change we hope to see, we can start to shape 2012 byexpressing gratitude for all the experiences good and not so good that have brought us to where we are today.

I often go to the woods to reflect. Celebrate. And recharge. Today as I as I sit in the trees near my fire pit, I can’t help but be inspired.

While the world spins, politicians shout for attention, tragedies occur and reality TV stars appear on magazine covers—nature remains steadfast. This life stream is our center. It anchors us. And with each passing season reminds us of the cycles we experience in our own personal and professional lives.

As the head of a green advertising agency near Minneapolis where I spend my days working on brands that create change in the world, I can’t help but bring in the new year with thoughts of more greenness. More new beginnings. More hope. More confidence in the inherent goodness in all of us. And more awakening.

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

About Lisa Proctor

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