Birds of a Feather & Marketing

Spring is here and the birds are back. So am I as I practice King Pigeon pose in the midst of tiny green shoots and buds.

There is a season and rhythm to life and work. And now is the time for light and awakening. We are not separate from nature. So by listening and tuning into the season, we can reflect it back in all that we do. In this way, our work opens sleepy eyes—and our creativity sparks.

As president and creative director for an advertising and marketing agency that works with businesses and organizations that effect positive change, work is in full swing. My team and I are now deep in the process of evolving a brand for a global ocean conservation organization—and days and nights have been as full as the moon tonight. We’ve developed new brand architecture, a new logo, tagline, print collateral, website, ads and more. All is new, budding and emerging…like spring.

When I founded firefly180 marketing, it was with the clear knowing that each of us as individuals—and as businesses, can do good in the world. That our sparks—collectively and as individuals bring forth light. I’ve been blessed with seeing tangible proof for more than 20 years, as I’ve lead in the creative space of building brands that spark change.

Today as the Earth warms, sap runs and sun shines, I dedicate my King Pigeon to all the like minded birds (and businesses) who get up every morning and spread their wings. They say birds of a feather flock together and I’ve found this to be true.  Because, it’s together that we learn to fly.

Lisa Proctor is the president and creative director of firefly180 marketing—a global and mobile branding and advertising agency that specializes in working with businesses and organizations that are passionate about creating positive change in the world.



About Lisa Proctor

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