Taming Your Dragon & World Changing Marketing

 

While at the Sacred Monkey Forest in Bali recently, I got the chance to tame a dragon. Everyone should try it—at least once. Especially those of us in the world of branding and marketing.

In my career I have spent hours in meetings while brands were literally wrestled to the floor. The number crunchers wanted better and faster results. The admin side wanted to squeeze strategy into a more conventional shape. All the while of course, the creatives breathed fire.

I’m glad to say that as president and creative director for a Minneapolis/St. Paul based advertising and marketing agency, our approach is much different. Working with green businesses, eco advertising, wellness marketing, yoga studios and others in the space of creating positive change—we embrace uniqueness. Strange shapes. Long spiked tails. And most of all, fire.

The secret to gaining the most from your brand is to make friends with it. Love it for its scales. Its yellow eyes. And strange green hue.  Don’t try to change it. Rather celebrate what makes it unique. Difference is what make us—and our brands memorable. After all, Why fight a dragon, when you can ride one instead?

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

 

 

Ketut, Bali & Full Circle Marketing


As president and creative director of a Minneapolis/St. Paul advertising and marketing agency that specializes in green marketing, mission-based marketing and branding, LOHAS marketing, organic advertising  and green energy, I’ve often experienced how seeds and ideas planted months or years before can come forward in unexpected ways.

Years ago, when I headed marketing for the Utne Reader, an iconic national progressive lifestyle magazine, I came across a book that had been sent to the editors for review. Eat. Pray. Love. and author Elizabeth Gilbert were then virtually unknown. But I was drawn immediately to the book and read it—actually devoured it all in one night. For Gilbert, the catalyst for what became an international best-seller and Hollywood movie was a prophetic reading with a Yoda-like Balinese medicine man named Ketut.

Through a series of synchronicities and seeming coincidences, I found myself at Ketut’s home in Bali just weeks ago. It wasn’t planned. I didn’t know it was possible. I didn’t even know where he lived. But there I was all the same, basking in the radiance of a beautiful man who was all smiles and virtually no teeth. He read my palm, the shape of my eyes, my ears, my back and my knees—and as we shared, laughed and connected, I felt the seeds of what Gilbert planted for me years earlier coming full circle.

Those seeds were all about possibility. About the mystery and flow of life. And how a spark, a thought, desire or intention planted days, months or years before can spring forth unexpectedly. Sometimes miraculously. Always bringing us full circle.

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

 

Unexpected Gifts. When Brands Come into Bloom.

When staying and working at Meditasi Eco Bungalows in Amed, Bali, a favorite retreat for Eat. Pray. Love, author Elizabeth Gilbert, I came to love my outdoor bathroom. Constructed of local stone, open to the sky and filled with towering trees rooted in the earth, it was nature at its most luxurious.

When I returned for the day I would notice artfully placed flowers scattered across the floor. I wondered who had stopped by to arrange them with such care. It took a few days to realize it was the trees themselves. Because the branches reached so high, it was at first difficult to see the flowers blooming in the canopy.

 

Like life, the most beautiful gifts are the most unexpected. This same sense of wonder and discovery is at the heart of eco marketing, wellness advertising and LOHAS (Lifestyles of Health and Sustainability) branding, Because I work with mission-based clients, every advertising or branding campaign is unique. There is no marketing 1101 formula. The discovery is part of the creative process that leads to brands that are memorable, successful and highly experiential.

Like the flowers that appeared on my floor, the blossoms were above me all along—I just couldn’t see them at first. But as with the firefly180 strategic and creative process that I lead, beauty is revealed. The mystery unfolds. And brands come into bloom.

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing..

 

Smiling Buddha and Eco Living

 

Lisa Proctor, Amed, Bali

You can’t help but smile when staying at Meditasi Bungalows in Amed, Bali. Add to that the fact that this beautiful and peaceful oasis that looks out onto the blue sea—is all about being green.

Owned by Smiling Buddha himself, these huts built sustainably from bamboo and stone open to the beauty of Bali in an extraordinary way. Not only does the outdoor stone bathroom look to the expanse of sky by day and and stars at night, the shower is unheated. Of course this reduces energy consumption without the need for gas, propane or electricity—but as Smiling Buddha says, hot showers are not the Balinese way. And I have to say, given the heat of the region, not at all necessary.

Meditasi also offers delicious locally grown organic food, health tonics (turmeric is recommended for a variety of conditions), fresh local fish and waves that roll just steps from your door. As a leader in green marketing for two decades, working with clients in the organic industry, renewable energy, wellness and yoga arenas,  I loved both the nature and the nurture of this place. Live is all about balance. So is work. So as I work, explore and learn from remote corners of the world, as I am now, I am continually reminded of the richness and creativity of cultures, the expansive beauty of the planet and the loving generosity of people.

Thumbs up to all of ii!

 

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketin

 


Turning Marketing Upside Down

 

Marketing—especially green marketing or LOHAS (Lifestyles of Health & Sustainability) marketing is all about perspective.

Even if it means turning yourself upside down and working from the bottom of the world. That’s what I’m doing in Sydney, Australia.

As the president and creative director for a Minneapolis/St. Paul based advertising and marketing agency that specializes in wellness marketing, yoga promotion, eco advertising and mission-based businesses and organizations, my team and I are accustomed to seeing branding and marketing a bit differently.

For me going global and mobile means working from anywhere—even the other side of the world. Clients continue to receive thought provoking and memorable creative—while I drive on the left and splash in the Pacific far from the west coast of the U.S.

We live on a small planet. Today I am embracing it from left to right. And from up to down.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

 

 

Me, Kenny Loggins & Reinvention

Lisa Proctor & Kenny LogginsJust had dinner with one of my favorite people on the planet— Kenny Loggins, an extraordinary artist and even more amazing man.

Kenny and I first met more than a decade ago when we worked together on a renewable energy brand; Green Mountain Energy. My job as a creative director was to craft the voice of the brandand I created TV spots, print ads, radio commercials, event messaging, direct response and more. Kenny, a passionate environmentalist, was the brand spokesperson. With Kenny’s help, our creative team did some stunning work—growing from zero customers to more than 500,000 in just a couple years, building demand for wind power and receiving an international Financial Times Award for Best Marketing.

Those were years filled with passion and purpose. Today as president and creative director of my own Minneapolis/St. Paul based advertising and marketing agency that specializes in green marketing, wellness advertising and social change, I feel that same passion. So does Kenny.

Marketing is about adaptation. Evolution. And reinvention. Kenny taught me much personally and professionally during our years working together. And he is teaching me still, as he adapts. Evolves. And reinvents—always following his heart. Always following the creative juice.

The juice for him now is his new band, The Blue Sky Riders. This trio of gifted and accomplished singer-songwriters are creating a sound that is authentic, unforgettable, alive…and well, supremely juicy. These artists are now stepping forward in their new Huffington Post blog and giving voice to a message that amplifies their music. Check out Kenny’s first post.

His body of work for more than 30 years has proven to be a soundtrack for our lives. Today is no different as he speaks to the power of reinvention, the gifts that emerge from unexpected change and the beauty of rediscovering ourselves. Again. And again.

Talking with Kenny, I know that whatever the future brings, I can dance my way through it. Let go. And always simply cut Footloose.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

Marketing, Like Friendship is Organic

Luciana Freire, Lisa Proctor & Mindy Bauer

I love food.

Especially when it’s organic. So when in Santa Barbara recently, I found bliss at my new favorite organic restaurant—Blue Agave.

Like friendship, when great food and great organic come together, the experience is well…a match made in heaven. And thanks to restaurants like Blue Agave, you don’t have to settle for anything less.

Organic food not only is more nutritionally dense, it tastes better and doesn’t contain GMOs or toxic pesticides. To say nothing of the fact that organic food supports the health of the planet and farm workers.

As a leader in the arena of marketing organic food, I’m all for the win-win of organic. So join me in raising a glass of organic wine to a healthy future. A future where organic entrees on menus across the nation is the norm—not the exception. And a future where marketing is as organic as friendship.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

 

Rain, Rituals and Runa

Achuar children with Lisa Proctor

Some of my favorite moments while deep in the Amazon rain forest of Ecuador, have been spent withAchuar children and their families. (That’s a very soggy version of me in the right hand corner by the way.)This extraordinary community remains steeped in ancient rituals and traditions. One being, drinking guayusa tea at 2:30 every morning.

Families gather around fires in the darkness to share and interpret dreams; weaving together the past, present and future.

You too can join in this ancient ritual any time of the day. Check out Runaguayusa tea. Delicious and loaded with antioxidants, guayusa from Runa is a mission-based business that supports the traditions of the Achuar. As the head of a Mpls/St. Paul based marketing agency specializing in green marketing, organic advertising and Lifestyles of Health and Sustainability (LOHAS) marketing, I love this brand.

This Valentine’s Day, show your love for our small planet. Give the gift of Runa.

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

Me and Super Bowl Joe

When it comes to the Super Bowl, it’s all about supersizing. This is an event where bigger isJoe Schaak & Lisa Proctor better. You see it in the players, the crowds, the halftime show, the parties—and then there’s the commercials.

Those 30 second micro stories that businesses spend big bucks producing and sometime even more placing. And then there’s the real unsung Super Bowl heroes. Commercial directors. That’s where me and super star, Super Bowl Joe come in.

Joe Schaak, great guy, great friend and even greater director was the talent behind the Century 21 spotfeaturing Donald Trump. Deion Sanders and Apolo Anton-Ohno.

As the president and creative director for a Minneapolis advertising and marketing agency that specializes in working with brands and businesses that effect positive change in the world—including categories like wellness marketing, green advertising, the organic industry, social change communication and more, I know the work and long hours it takes to create those few seconds of brilliance.

This year, as director, Joe was part of the creative energy behind the light that lit up flat screens across the nation. And as someone who is not a lover of football, but definitely a lover of good creative—it was great fun to have a beer and sit beside Joe, his family and friends as his spot became part of this year’s Super Bowl, supersized history.

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

Marketing with an Open Heart.

Lisa ProctorMore than twenty years ago, when I became one of the first marketers in the U.S. to specialize in the organic industry, wellness marketing, green advertising and renewable energy marketing, many of my colleagues thought I had lost my mind.

They said I would never make a living. That the niche was too narrow. That the market didn’t exist.

They were right. I had lost my mind. But I had opened my heart. Today my business continues to thrive.

One of the extraordinary things about a business like mine is that there is pure alignment between my life and my work.

So when meeting with YogaSamba creator, Luciana Freire in Los Angeles, we spent the morning practicing yoga on the beach.

Not only is Luciana one of my favorite people on the planet, this beautiful Brazilian yogini is bringing a whole new dimension to yoga.

So if you’re looking for balance in your life, YogaSamba is a celebratory way to dance your way into it. This practice is the embodiment of yin meets yang. Cobra meets Copacabana. And resting pose meets Rio. Her class not only opens your hips. It opens your heart. So how do you market a brand like this? With an open mind—and positioning that speaks to the heart.

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.