Living & Marketing on the Edge.

Life is about balance. It’s also about finding your edge. And walking it.

It’s about moving into the unknown. Dancing in the mystery. And being willing to sit in the still of creation until the spirit begins to move. As a advertising and marketing creative director, I am called to create again and again.

Each time is a leap of faith. A catapult into the unknown. Words and strategies come forward in much the same way as art emerges  from stone when a sculptor reveals art simply waiting to awaken.

There is freedom in creation. And joy. There are brand essences waiting to express themselves. Culture shifting to take place. Social and environmental movements to be born. People to reach. Audiences to educate and activate.

So find your edge. Run its length. Dance in its mystery. And  catapult your brand into the fire of creation. There you’ll find passion. Purpose. And profit for both your business and soul.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a global and mobile branding and advertising agency that specializes in working with businesses and organizations that are passionate about creating positive change in the world.

 

 

 

 

 

 

The Sacred Space and Marketing.

 

All spaces are sacred. And The Sacred Space in Summerland, California is especially so.

Equal parts retail and transcendence,  Dorbe  (her childhood nickname for Dorothy)  who works at the store, brushed light onto a Buddha with gold-leaf as she talked about her workshop that helps attendees discover their Buddha essence—so they can bring it forward by painting it onto a Buddha or Quan Yin.

As president and creative director of firefly180 marketing, that’s what my team and I do with brands. There is joy in discovering their essence —and transcendence in painting it on with communication strategies, words, graphics, colors, images, headlines, websites, social media and more. Brands are pure essence. They are how customers connect emotionally with businesses and products.

And when strategy and creative are applied just right; they glow with the radiance of gold leaf.

isa Proctor is the president and creative director of firefly180 marketing—a global and mobile branding and advertising agency that specializes in working with businesses and organizations that are passionate about creating positive change in the world.