Living & Marketing on the Edge.

Life is about balance. It’s also about finding your edge. And walking it.

It’s about moving into the unknown. Dancing in the mystery. And being willing to sit in the still of creation until the spirit begins to move. As a advertising and marketing creative director, I am called to create again and again.

Each time is a leap of faith. A catapult into the unknown. Words and strategies come forward in much the same way as art emerges  from stone when a sculptor reveals art simply waiting to awaken.

There is freedom in creation. And joy. There are brand essences waiting to express themselves. Culture shifting to take place. Social and environmental movements to be born. People to reach. Audiences to educate and activate.

So find your edge. Run its length. Dance in its mystery. And  catapult your brand into the fire of creation. There you’ll find passion. Purpose. And profit for both your business and soul.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a global and mobile branding and advertising agency that specializes in working with businesses and organizations that are passionate about creating positive change in the world.

 

 

 

 

 

 

New Book: Buy Fuel Your Business & Recharge!

If you’re ready to rocket your business into the next galaxy and beyond, then it’s time to read  Fuel Your Business: How to Energize People, Ignite Action and Drive Profits, by Gina Soleil (center) CEO, Cultural Change Leader, business maven and firefly180 client.  Jeanine Thompson (left). another firefly180 client,  is a  former Fortune 50 exec Soleil features in her book as a partner  who effortlessly bridges the world of business and the world of energy.

In this first-of-its-kind, business and motivation book, Soleil finds that that Einstein had it right all along when he said, “Everything is energy… Match the frequency of the reality you want and you cannot help but get that reality…This is not philosophy. This is physics.”

According to Soleil, the future of business is in energy. And more specifically, the art and science of renewing human energy. The book brings front and center Soleil’s  revolutionary Eight Principles of Business, along with new tools, strategies and processes that re-energize leaders, corporate cultures and profitability by recognizing that the body of business shares the same eight energetic chakra centers as the human body. In the Eastern tradition, chakra centers located at specific physiological points, have for thousands of years, been considered vital in maintaining physical and emotional health.

Soleil’s clients are seeing big shifts using her methodology. One company experienced a  gross profit increase of 20% while  neutralizing toxic energy with open, honest communication. Another client, United Health Group, charged with modernizing  the health care system says, ” We can only get there with new ways of thinking. Gina’s tools and strategies are groundbreaking, yet simple and intuitive to implement. Once you tap into this level of energy, you’ll never run your business the same way again.”

For the most part, businesses and organizations are sick and tired—so are their employees. But there’s another way. One that actually energizes both people and profitability. So buy this book! Hire Soleil and Thompson. It will be a holiday gift that will leave you energized for years to come.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

 

 

Bluebirds, Winter & Marketing Moments.

Today at my office, the temperature with windchill is -25 F. When temperatures drop this low, the sky becomes bluer. More crystalline. And the snow on  the path to my office squeaks as I take each step. It’s almost as if the cold gives the snow permission to sing on days like this.Such is the song of bluebirds of happiness. They’re found everywhere. On cold days. On busy days. Even here in my office. It’s these moments where my dog Cleo, CHO  (Chief Happiness Officer)  interrupts the tapping of my keyboard for a quick hug.

As president and creative director for a marketing and advertising agency that specializes in working with clients that effect positive change in the world, I am especially attuned to happiness. I also know that happiness sells. And why wouldn’t it? It’s something we all aspire to—yet is often overlooked when we step out of what’s present—and wish instead for something different.

As marketers, happiness is also a communications strategy. As consumers, we’re hardwired to buy products and services that make us FEEL GOOD. Fortunately for me and my team, we are incredibly fortunate to work with social change marketing, organic promotions, culture shifters, change agents, yoga marketing and more—all of which are pure goodness to their core.

They beauty for me at firefly180 marketing, is that ads, radio, posters, websites, social media…and every messaging channel in-between is an opportunity to connect with the desire for consumers to feel good. Do good. And to look good.

Thanks goodness for businesses and organizations that are changing the world for the better. And better yet, thank goodness for bluebirds that can be found even when temperatures dip to -25.

 
Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

 

 

 

When it comes to life and marketing—bigger is better.

I discovered the Great Pumpkin—in Big Sur of all places. It was the Holy Grail of goodness. The bigger than life and better-than-I-could-dream-up, live it and love it grand slam. And in this week of treats; this is no trick. Like Charlie Brown on his pumpkin patch quest, marketers and brand strategists like me are always on a lookout for concepts and creative that are  bigger, bolder and a bazillion times better than anything that’s been done before. So are our clients.

And like a needle in a haystack,we find them. Not by searching, but by feeling for that moment when our hearts open. Our heads engage. And our stomach does flip-flops. Much is said about the strategic side of marketing. But the truth is, that it all comes down to feeling. To connecting. And creating a visual and verbal language that bridges brands with audiences.

 And whether that means launching new wellness brands, culture-shifting campaigns, organic food companies—or an entire array of businesses that  make the  world a better place; at firefly18o, we build brands that spark change. Like the candles that will sit at the center of pumpkins this week, each of us as businesses is a light.

Together, our efforts and intentions create brilliance.

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.