Getting in the Green Game

Lisa ProctorWhile I’m not a big sports fan, I am definitely a fan of green. So when friends invited me to a Twins game the other night, I have to confess I was a bit more excited about the green and eco-conscious Target Field stadium than I was about the game itself.

There are all kinds of way to weave green into our daily lives. Sports is one way. Marketing is  another. As the head of a Twin Cities marketing and advertising agency that specializes in green ad campaigns, green energy marketing, social change communications and wellness marketing, I know the power of consumers to create change in the world. Often I hear people say that they feel powerless to make changes. They feel that one person can’t make a difference. They’re right. And they’re wrong.

The perfection lies in the fact that when each of us as individuals says, “yes,” to a change, there are others doing the same. They often feel alone, but are actually connected to the whole. Change happens in magical ways. Twenty years ago, who would have ever imagined a green baseball stadium? The world IS changing. All we need to do is get in the game.

Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

What Comes Around Goes Around

While discs for data storage seem to be on the edge of extinction, there are still times when theyeco disc come in handy. And when they do, consider EcoDiscs. I got mine as a sample in the mail and have to admit, I’m intrigued.

Fifty two percent less C02 emissions, 50% less polycarbonate, 50% less production energy and no toxic binder…how can you go wrong?

As the head of a green and LOHAS (Lifestyles of Health & Sustainability) marketing agency near Minneapolis, my teams and I are very intentional that the materials we spec for production are as green as our message. For instance, 100% post-consumer, chlorine free fiber paper and soy-based inks are standard.

Why? Because the materials you use are just as much a part of your brand story as the words and images. Now that choices are opening in the world of data storage, here’s one more opportunity for extending a mantra of sustainability. After all, what goes around, comes around.

Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

Green Beaches and Brand Extensions

eco

If your company hosts a conference or annual meeting, take a break from Orlando, LA or NYC, invite colleagues to a green beach for a change of venue and change of heart. Resorts like Eco Tulum’s Cabanas Copal.

On the Mexican Riviera and near stunning Mayan ruins, a venue like Copal may not have the amenities of a resort hotel—like electricity. But you might be surprised at the creativity starlit nights, brightened by torches or candles and accented with the gentle whisper of waves can inspire.

As the owner of a green marketing company and leader in social change communications, organic branding and the LOHAS (Lifestyles of Health and Sustainability) consumer, I’ve launched countless green ad  and wellness campaigns. When you live and work in this category, it’s not only important to walk your talk—it’s vital. That’s why I’m heading to Copal for my company retreat. And that’s where i’ll recharge—becoming one with my own source of renewable energy.

Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing

Green Marketing Agencies in Minnesota

Minneapolis and St. Paul are both hotbeds for creativity. So it’s no surprise that there are countless advertising agencies and marketing firms to choose from. But how do you choose one that’s right for you?

If you have a green product, service or mission, it’s essential to choose an agency that speaks your language.It’s not enough to create a green marketing campaign that expresses the eco-consciousness of your product. Environmentally-friendly attributes alone are not enough to entice your customers to open their wallets.

So take a close look at the work of several green marketing and LOHAS marketing firms. Meet with them. Get a vibe. Talk to their clients. Ask for quantitative results of campaigns they’ve created. Then dive in. Have fun. And know that you are actively harnessing the power of consumer choice to create positive change in the world.

Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.