A Band and Brand in Orbit—the Minor Planets!

 

City Pages says:Thompson has a voice that is at once heartbreakingly fragile and startlingly robust. Every note she sings is somehow imbued with a sense that this whole damn world could collapse at any moment.

Minnesota Public Radio says:Thompson and Christopher come across as two people who grew up singing together, it’s so natural and easy and not forced…the whole record, it feels so natural. 

Clearly The Minor Planets‘ new album, Shadow in the Water, is sending critics into orbit. So do yourself a favor and discover a whole new galaxy of musical deliciousness right here in Minneapolis. Brands and bands have much in common They give voice to a message. They’re experiential. They’re authentic. They move you. And they groove you.

I’m extraordinarily lucky to walk the path with my friend and muse, singer/songwriter Dana Thompson as she speaks and sings her truth. Dana and her creative partner Eric Christopher have birthed a lush, moving, introspective musical journey that has fans and critics not only on their feet, but in their hearts as they explore a new, uncharted and noteworthy universe.

Dana and I met years ago while working with green and mission-based musicians like Dave Matthews, Jack Johnson and others—helping them shine light on creating change in the world. Today, I am honored to stand beside Dana as she shares her own message of music and passion with audiences far and wide.

Music is indeed the heartbeat of the universe—the time is now to tune into the Minor Planets.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

 

 

 

 

Unexpected Gifts. When Brands Come into Bloom.

When staying and working at Meditasi Eco Bungalows in Amed, Bali, a favorite retreat for Eat. Pray. Love, author Elizabeth Gilbert, I came to love my outdoor bathroom. Constructed of local stone, open to the sky and filled with towering trees rooted in the earth, it was nature at its most luxurious.

When I returned for the day I would notice artfully placed flowers scattered across the floor. I wondered who had stopped by to arrange them with such care. It took a few days to realize it was the trees themselves. Because the branches reached so high, it was at first difficult to see the flowers blooming in the canopy.

 

Like life, the most beautiful gifts are the most unexpected. This same sense of wonder and discovery is at the heart of eco marketing, wellness advertising and LOHAS (Lifestyles of Health and Sustainability) branding, Because I work with mission-based clients, every advertising or branding campaign is unique. There is no marketing 1101 formula. The discovery is part of the creative process that leads to brands that are memorable, successful and highly experiential.

Like the flowers that appeared on my floor, the blossoms were above me all along—I just couldn’t see them at first. But as with the firefly180 strategic and creative process that I lead, beauty is revealed. The mystery unfolds. And brands come into bloom.

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing..