When it comes to life and marketing—bigger is better.

I discovered the Great Pumpkin—in Big Sur of all places. It was the Holy Grail of goodness. The bigger than life and better-than-I-could-dream-up, live it and love it grand slam. And in this week of treats; this is no trick. Like Charlie Brown on his pumpkin patch quest, marketers and brand strategists like me are always on a lookout for concepts and creative that are  bigger, bolder and a bazillion times better than anything that’s been done before. So are our clients.

And like a needle in a haystack,we find them. Not by searching, but by feeling for that moment when our hearts open. Our heads engage. And our stomach does flip-flops. Much is said about the strategic side of marketing. But the truth is, that it all comes down to feeling. To connecting. And creating a visual and verbal language that bridges brands with audiences.

 And whether that means launching new wellness brands, culture-shifting campaigns, organic food companies—or an entire array of businesses that  make the  world a better place; at firefly18o, we build brands that spark change. Like the candles that will sit at the center of pumpkins this week, each of us as businesses is a light.

Together, our efforts and intentions create brilliance.

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

Have You Hugged Your Brand Today?

Having worked in the green marketing space for most of my career, I’ve been called a tree hugger more than once. And I’ve hugged my share of trees. If you haven’t, go outside and grab the first one you see. Mother Nature can always use a bit of love.

So can brands. At firefly180, a Minneapolis-St. Paul based marketing agency that specializes in green marketing, LOHAS (Lifestyles of Health & Sustainability) marketing, wellness advertising and social change promotion—we love brands. If fact, through our brand work, strategy and creative process you could say we hug them daily. Which I guess makes us brand huggers.

Sadly, brands are often taken for granted. They can get a bit dusty. Out of date. Less relevant. And, well, a tad boring. That’s where firefly180 comes in. We wake up brands. Shine them up. Bring out their authentic and unforgettable voices. And we love them. Truly, we do.

So take a look at your brand. How is it positioned for 2012 and beyond? How is your audience responding? How does it reflect your organization’s growth and learning? Whether it’s time for a complete make-over, a strategic evolution or simply a hug. Give us a call. We’ll love it as if it were our own.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

 

 

 

 


On the Path—Marketing with Purpose.

While hiking on the south island of New Zealand on the way to a mountain vista, I was struck by the beauty of a path constructed to protect the fragile landscape. In so many ways, I felt I was being led to glistening city of Oz. And in many ways I was.

But instead of a sparkling green cityscape, I was heading toward a mountain top crowned with prisms of sparkling light. I felt much the same way as I left a traditional advertising and marketing career 20 years ago. Then, as now I believe that consumers are a powerful voice for change.

Now as president of a Minneapolis/St. Paul based advertising and marketing agency that specializes in working with companies and organizations that combine passion with purpose, I know more than ever how much that is true. Whether we’re offering green marketing, organic promotion, wellness marketing or renewable energy branding and strategy, we as marketers have an extraordinary opportunity to be part of the change we seek.

Passion and purpose are not mutually exclusive. Because when you do what you love, the money will in fact follow. I know because I’ve experienced it myself. And I am honored to have helped hundreds of clients do the same.

While sometimes the path is not as clearly marked as the one I found in New Zealand, the path exists all the same. Just follow your heart. The rest will follow.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.