Honoring Dreams & Brands

I met a woman on a Santa Barbara beach today who has been holding a vision for more than 50 years. Now a cab driver in England, Anna, since she was 10-years-old, has wanted to hug a Redwood tree.

Now she is driving up the California coast in a rented RV to do just that. Anna was a bit embarrassed to share her dream…the catalyst that brought her to this country…but her eyes shone with the excitement of a child .

All brands share the same vision. Business owners and stake holders in my clients’ companies hold dreams big and small. Their eyes shine as they imagine the good they can do for the world —as well as for themselves.

At firefly 180, we’re in the business of creating marketing that matters. We work with businesses of all sizes as we create brands that bring forward art, joy, love, wellness, self-empowerment, spirituality. health and green technologies and products.

As the president and creative director of firefly180 marketing, I had a dream of my own. To align my life and work with my passion. To empower consumers around supporting brands that create positive change. And to bring my business global and mobile.

And this is exactly what I’ve done—leading the way since 1990 in a space that is now known as LOHAS (Lifestyles of Health & Sustainability.)  Some actually  call this a miracle. But like Anna who will soon find herself surrounded by Redwoods, I too have hugged a Redwood tree.

And I know the power of a dream. And how to honor it.

 

 

 

Lisa Proctor is the president and creative director of firefly180 marketing—a global and mobile branding and advertising agency that specializes in working with businesses and organizations that are passionate about creating positive change in the world.

Ready for More Life in Your Life? Dance into Fire & Flow

Life is about movement—so why  get stuck in the steps when you can dance your way through it?

That’s what firefly180 client Jeanine Thompson, who combines her strengths as a former Fortune 50 exec, psychotherapist and energy worker, to bring leaders, visionaries and seekers Fire and  Flow—the hottest, coolest webinar series on the planet.

Not sure if Fire and Flow is for you? Take Jeanine’s Work & Life Energy IQ Quiz under Most Popular on her home page. You might be surprised to discover hidden energy leaks that are draining your spirit and keeping your potential for fun and joy on simmer.

As president and creative director of firefly180 marketing, it is pure delight to craft brands and messaging for clients like Jeanine. Every aspect of her brand, including logo, tagline, video content/delivery, web design and content, products and services, speak to not just a business, but to the core of this brand. And to the core of Jeanine.

Great brands are about truth. Transparency. And authenticity. They are not made in a factory. They emerge from the hearts and souls of businesses and their stakeholders.

Bringing forward great brands is about partnership. And partnership is what Jeanine Thompson is all about. And just as I joined Jeanine to support the launch of her brand. Jeanine partners with clients worldwide to unleash passion, purpose, love, and money—along with her special alchemy to expand time.

They say it takes two to tango. And while this is true, as each dancer opens to his or her own rhythm, the world dances joyfully along.

 

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

 

 

 

 

 

When it comes to life and marketing—bigger is better.

I discovered the Great Pumpkin—in Big Sur of all places. It was the Holy Grail of goodness. The bigger than life and better-than-I-could-dream-up, live it and love it grand slam. And in this week of treats; this is no trick. Like Charlie Brown on his pumpkin patch quest, marketers and brand strategists like me are always on a lookout for concepts and creative that are  bigger, bolder and a bazillion times better than anything that’s been done before. So are our clients.

And like a needle in a haystack,we find them. Not by searching, but by feeling for that moment when our hearts open. Our heads engage. And our stomach does flip-flops. Much is said about the strategic side of marketing. But the truth is, that it all comes down to feeling. To connecting. And creating a visual and verbal language that bridges brands with audiences.

 And whether that means launching new wellness brands, culture-shifting campaigns, organic food companies—or an entire array of businesses that  make the  world a better place; at firefly18o, we build brands that spark change. Like the candles that will sit at the center of pumpkins this week, each of us as businesses is a light.

Together, our efforts and intentions create brilliance.

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

The Power of a Name

What’s in a name? We all know the impact on a person’s life—but not much is said about the effect on a business.

When I started my advertising agency firefly180 marketing six years ago, the name spoke to me of building brands that spark change. It spoke of  the light we all possess and how together, we create a beacon for others as they find their way. (That and the fact that fireflies dance nightly outside my office door most of the summer.)

But since nearly the beginning,  firefly180 has come to mean more. As a full-service virtual agency, my office has moved to Australia, New Zealand, Bali, Argentina, Uruguay, Los Angeles, San Francisco, Philadelphia, New York, Houston. Boulder and now Monterey.

Mystics have long said that time and space are an illusion. Now when it comes to branding, marketing and advertising the same is true. Bricks and mortar no longer matter when it comes to delivering great creative and strategy.

And when it comes to fireflies, there is more than one way to spread your wings.

 

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

Magic, Minneapolis & LOHAS.

 While most LOHASIANS gather in Boulder, Colorado yearly for the international LOHAS Forum, LOHAS came to Minneapolis this week as  kindred business spirits chatted over glasses of organic wine and uniquely delicious appetizers.

Uniquely delicious is exactly what LOHAS is. A nearly $300 billion market psychograhic that unites the powerful  consumer force that’s made recycling,hybrids, organic food, energy-efficient lighting and more mainstream—LOHAS is all about experience.

That’s what you get at the LOHAS Forum June 18 – 20th as progressive, earth-and life-changing business leaders gather to inspire and get inspired.

As a pioneer in green and wellness marketing, I was one of the first marketers to begin speaking LOHAS in the mid ’90s. I’ve been fluent ever since, bringing this unique brand of experience, passion and positive change to organizations like Green Mountain Energy, Utne Reader, The Organic Center and more.

Having known LOHAS president, Ted Ning,  for more than a decade, I can tell you with certainty that he is a passionate force for change. His level of commitment, innovation and dedication to all things experiential is part of the alchemy of LOHAS. So join me and Ted at the LOHAS Forum. It’s only once a year. And it’s pure magic.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

When it Comes to Cloud Cult, Love is the New Green.

 

I’m not necessarily a follower. But  I’m proud to announce that I’ve joined a cult. Cloud Cult, the indie band, originally from Minneapolis, that now lives on an organic, geothermal- powered Wisconsin farm.

At First Avenue a few nights ago, playing to two sold-out shows, this amazing group of artists put on a show that was pure magic.

Their new album Love, is beautiful, insightful, mystical, wise and takes listeners on an inner odyssey that is guaranteed to rock your world.

The band’s label, Earthology, is committed to greening the music industry, offsets carbon from tours and developed the first 100% post-consumer recycled CD packaging in the U.S. 

As a leader in the LOHAS (Lifestyles of Health & Sustainability) space, I know the power of music as a vehicle for change.

Working with green artists that include John Denver, Kenny Loggins, Jack Johnson and the Dave Matthews Band,  I know that music speaks to the soul and touches the heart in ways that words alone can’t.  Music and lyrics are the ultimate integrated marketing campaign. Songs become doors that open the mind to action. And for environmental artists, music can be a platform that becomes a springboard for change.

Cloud Cult doesn’t just write and perform music. They literally shower the world with love.  Just like all of us in  conscious businesses. Although not all of us can sing and compose music, our voices are heard just the same.

 

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

The In-Between of Marketing

Waking up to thunder, lightning—and snow yesterday, I realized that here in the midwest, we are experiencing the in-between time.

Not quite spring. Not quite winter. But a time when lines blur and shadows form. As the head of a LOHASian (Lifestyles of Health and Sustainability) advertising agency based near Minneapolis, I realize that this in-between time moves through business in rhythms that mimic nature.

Those times when projects sit in limbo due to budgetary review. When new hires are postponed until venture capital is raised. And when proposals for new initiatives are passed  back and forth through decision making chains.

So as I sat at my desk listening to thunder and watching snow fall while organizing files, I came across this photo from last summer. It was a bit of a shock to see leafy green trees and Russian sage just outside my office door, when the trees now are still bare and ground is covered in snow.

It was such a perfect reminder of new growth that awaits. Winter is a time for rest. And spring carries the knowing that what was frozen will once again flow.

 

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

Springing into Green Branding.

 

 

I’m not an especially patient person—and often find myself wanting to leap ahead. Yet like the parable of the farmer who tries to tug at tiny, green shoots  in hopes that they’ll grow faster, only to kill the entire crop—the same is true for much in life. Especially branding.

As the head of a Minneapolis-based LOHAS (Lifestyles of Health and Sustainability) advertising and marketing agency, I find that the extraordinary process of building a brand is much like planting seeds. While brand architecture and strategy is being created through process, meetings, collaboration, refinement and data-weaving, for those looking in from the outside, nothing much seems to be happening.

Like seeds buried in dark rich soil, this is where brands take root. It seems that the fundamental and foundational aspects of branding take place below ground; yet provide all the essential components that bring forward the colors, text, brand ID, web presence, e-blast campaigns, direct response, print and web ads, brand voice, community and full-on experience that brings businesses to life.

So at this time of year, when the ground is still frozen, yet the light and longer days hold the promise of spring, remember to honor the below-ground time. Be disciplined about rushing the process. Allow the seeds you’ve planted so carefully and so strategically to work their magic before tugging at their shoots to bring them to the surface.

You’ll be rewarded as your brand comes into bloom.

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

 

 

 

People v. State of Illusion—seeing is believing. Or is it?

Sanskrit teachings dating back 5,000 years tell us that life is an illusion. So if all is an illusion. We have the opportunity to perceive  whatever illusion we’re living as either very, very good…or a prison of our own making.

Austin Vickers, a former trial attorney and now documentary filmmaker, is presenting just that case in his film People v  the State of Illusion. Playing this weekend in Minneapolis and St. Paul and sponsored by the Continuum Center,this film explores the frontiers of neuroscience, the nature of reality and our infinite capacity to imagine the kind of life we want to live into. “Imagination” Vickers says, “Is one of our few renewable resources.”

As the head of a progressive advertising and marketing agency that specializes in working with clients who create positive change in the world, my team and I get paid for our ability to engage our imaginations. To see beyond lines that have already been drawn. To discover new color and life in images and words. And to uncover powerful ways of engaging hearts and minds. Fortunately for us, when it comes to imagination, there truly is an infinite supply.

Imagination opens doors to different ways of thinking. And new ways of connecting with each other. In our world of instant communication, the internet has become a neuro inner-net, working like the brain to transform thought into action. It’s become a gateway for acts as ordinary as purchasing a package of peanuts—to as extraordinary as bringing  millions together in peaceful protest.

Whether through neuro-wiring or electric, we are all connected. The way we perceive the world is a choice. The illusion is believing all that we think we see.

I think you’ll love this film. So go see for yourself!

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

 

 

 

Lessons from the Past Create New Marketing Future.

While walking through La Recoleta, a 200 year old cemetery in downtown Buenos Aires, I was struck by how much of what lies beneath the surface speaks to the present. It is through death that we celebrate life. It is through endings that  we learn, grow, honor and begin again.

The same is true for business. And for brands. As a leader in progressive advertising, LOHAS (Lifestyles of Heath & Sustainability) marketing, green marketing and eco advertising, my team and I create communications strategies and  creative strategies for clients who work in progressive businesses, renewable energy, sustainability and wellness.

Brands are never static. They grow, learn  and evolve just like people. If they don’t they die. And just as in life, death is not an ending. Only a beginning. Sometimes it’s necessary for businesses to end so that the concepts, products or services they represent can change shape. Transform. And become better than they were before.

I’ve had clients in businesses that are no longer. I’ve worked in jobs that ended. Still, I am here. Growing. Evolving. And happier than ever.

So as I walk in the bright sunlight of La Recoleta , I pay homage to the life, accomplishments and history that lies hidden in the depths.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.