Marketing in the Flow.

As I walked the beach in Carmel after spending the morning working on brand architecture for a client, I took a moment to savor the salty sea air and watch the pelicans form ancient patterns in the sky.

On this crystal day it was also clear that for me work and life are very much in balance. It wasn’t always so. In fact, there have been years in my career where even taking a deep breath felt much too time consuming.

But today, I’m doing more in less time, with less effort—and I’m more creative than ever. Welcome to life in the flow.

Work doesn’t have to be hard. Pushing against a tide of tasks doesn’t  get us far. It’s only by surfing the wave that we find the ease, freedom  and exhilaration that’s available.

As president and creative director for a mobile and global advertising and marketing agency that works with businesses that are creating positive change in the world, My teams and I work with companies that are creating quantum culture shifts within organizations of all kinds.

To bring forward that level of creative and strategic work, it all begins with walking our talk. And we do. (At least most of the time.) And when we find ourselves feeling crushed by a wave of deadlines, I encourage us all to get back on our boards and surf once again.

When work and life are aligned—it’s one beautiful ride.

 

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

Magic, Minneapolis & LOHAS.

 While most LOHASIANS gather in Boulder, Colorado yearly for the international LOHAS Forum, LOHAS came to Minneapolis this week as  kindred business spirits chatted over glasses of organic wine and uniquely delicious appetizers.

Uniquely delicious is exactly what LOHAS is. A nearly $300 billion market psychograhic that unites the powerful  consumer force that’s made recycling,hybrids, organic food, energy-efficient lighting and more mainstream—LOHAS is all about experience.

That’s what you get at the LOHAS Forum June 18 – 20th as progressive, earth-and life-changing business leaders gather to inspire and get inspired.

As a pioneer in green and wellness marketing, I was one of the first marketers to begin speaking LOHAS in the mid ’90s. I’ve been fluent ever since, bringing this unique brand of experience, passion and positive change to organizations like Green Mountain Energy, Utne Reader, The Organic Center and more.

Having known LOHAS president, Ted Ning,  for more than a decade, I can tell you with certainty that he is a passionate force for change. His level of commitment, innovation and dedication to all things experiential is part of the alchemy of LOHAS. So join me and Ted at the LOHAS Forum. It’s only once a year. And it’s pure magic.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

The In-Between of Marketing

Waking up to thunder, lightning—and snow yesterday, I realized that here in the midwest, we are experiencing the in-between time.

Not quite spring. Not quite winter. But a time when lines blur and shadows form. As the head of a LOHASian (Lifestyles of Health and Sustainability) advertising agency based near Minneapolis, I realize that this in-between time moves through business in rhythms that mimic nature.

Those times when projects sit in limbo due to budgetary review. When new hires are postponed until venture capital is raised. And when proposals for new initiatives are passed  back and forth through decision making chains.

So as I sat at my desk listening to thunder and watching snow fall while organizing files, I came across this photo from last summer. It was a bit of a shock to see leafy green trees and Russian sage just outside my office door, when the trees now are still bare and ground is covered in snow.

It was such a perfect reminder of new growth that awaits. Winter is a time for rest. And spring carries the knowing that what was frozen will once again flow.

 

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.