Fireflying into Fall Marketing

As the leaves let go and nature bursts open with flames of red, firefly180 marketing is flying into fall with firey color of our own.

Check out our new website now updated with more vibracy, more work, more case studies and more of all the great creative you’ve come to expect from an advertising and marketing agency that works with clients who are in the business of creating positive change in the world.

For us, our work is about more than doing a job. It’s our passion. It’s our purpose. And whether our Minneapolis-St. Paul based agency is creating green marketing, LOHAS (Lifestyles of Health & Sustainability) marketing or advertising for mission-based or sustainable organizations—we are clear about bringing change to light.

 

 

Life is an every spinning spiral, with spring leaves budding, opening, growing, then falling before the season of  rest. Brands are the same. Ever budding, growing, evolving, resting…then bursting forth once again. We honor that process, our clients and the gifts that unfold throughout each season.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

An Organic Expression of Gratitude: Dinner on the Farm

Local organic food not only tastes better—it’s healthier for us, the planet and farm workers. What better way to savor it, than on a visit to the farm. I got to do just that, thanks to Dinner on the Farm,  a brilliant dining concept that brings urban diners to uber organic farms near the Twin Cities.

As a leader in LOHAS (Lifestyles of Health & Sustainability) marketing and organic branding and marketing, I often work with businesses and organizations that promote organic food through brand development, website design, events, advertising and more.. It’s a personal passion. In fact food  itself is extraordinarily personal. And organic farmers are often our unsung heroes.

On this beautiful summer midwestern evening on a wind powered Wisconsin farm, I joined about 100 others to celebrate the earth, great food and a great community. And while I savored grilled lamb, hummus, baba ganoush, fresh naan,  herbed tomatoes and watermelon sprinkled with fragrant basil, I sang a silent song of celebration to farmers across the globe. Grateful for their work, dedication and artistry.

In the silence between the notes of that song was  the expression of gratitude for the beauty and wonder of this planet—and for the miracle of  tiny seeds (and tiny actions) bringing forth wondrous fruit and growth on every level.

 

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.,

 

 

Yoga as a Healthy Brand and Healing Modality

 

When Lisa Fecarotta, my client and founder of Veda Yoga Therapy, and I first began to work on the strategic aspects of her brand, I explained that giving birth to a business is very much like bringing a child into the world. It’s all about honoring its soul.

Great brands aren’t manufactured in a factory. Each is unique and has its own path. That’s what make them memorable. Therein lies the magic that brings brands to life. Lisa, a gifted wellness expert and yogini and I welcomed Veda into the world just days ago. And as is fitting for both our brands, we’re celebrating with Tulsi tea and a Yoga Nidra session.

As a leader in wellness marketing, yoga marketing, organic brands and mission-based marketing, clients often say that the branding process they experience with firefly180 reveals not only insights and clarity, but aspects of themselves and their businesses they had never considered. These rays of light become threads we weave into brand architecture—just as carpenters start with the wood frame of a home.

Creative aspects like logos, colors, fonts, images, text, tone…all flow from this fundamental architecture or framework. Strategy is always at the core. Just as our souls are at the core of our humanity.

So join me in a heartfelt namaste for Veda Yoga Therapy. A new brand. A new soul—offering beauty, balance, wellness and lifelong health to the world.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.