When it Comes to Cloud Cult, Love is the New Green.

 

I’m not necessarily a follower. But  I’m proud to announce that I’ve joined a cult. Cloud Cult, the indie band, originally from Minneapolis, that now lives on an organic, geothermal- powered Wisconsin farm.

At First Avenue a few nights ago, playing to two sold-out shows, this amazing group of artists put on a show that was pure magic.

Their new album Love, is beautiful, insightful, mystical, wise and takes listeners on an inner odyssey that is guaranteed to rock your world.

The band’s label, Earthology, is committed to greening the music industry, offsets carbon from tours and developed the first 100% post-consumer recycled CD packaging in the U.S. 

As a leader in the LOHAS (Lifestyles of Health & Sustainability) space, I know the power of music as a vehicle for change.

Working with green artists that include John Denver, Kenny Loggins, Jack Johnson and the Dave Matthews Band,  I know that music speaks to the soul and touches the heart in ways that words alone can’t.  Music and lyrics are the ultimate integrated marketing campaign. Songs become doors that open the mind to action. And for environmental artists, music can be a platform that becomes a springboard for change.

Cloud Cult doesn’t just write and perform music. They literally shower the world with love.  Just like all of us in  conscious businesses. Although not all of us can sing and compose music, our voices are heard just the same.

 

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

On the Path—Marketing with Purpose.

While hiking on the south island of New Zealand on the way to a mountain vista, I was struck by the beauty of a path constructed to protect the fragile landscape. In so many ways, I felt I was being led to glistening city of Oz. And in many ways I was.

But instead of a sparkling green cityscape, I was heading toward a mountain top crowned with prisms of sparkling light. I felt much the same way as I left a traditional advertising and marketing career 20 years ago. Then, as now I believe that consumers are a powerful voice for change.

Now as president of a Minneapolis/St. Paul based advertising and marketing agency that specializes in working with companies and organizations that combine passion with purpose, I know more than ever how much that is true. Whether we’re offering green marketing, organic promotion, wellness marketing or renewable energy branding and strategy, we as marketers have an extraordinary opportunity to be part of the change we seek.

Passion and purpose are not mutually exclusive. Because when you do what you love, the money will in fact follow. I know because I’ve experienced it myself. And I am honored to have helped hundreds of clients do the same.

While sometimes the path is not as clearly marked as the one I found in New Zealand, the path exists all the same. Just follow your heart. The rest will follow.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

 

 

 

Finding Balance on a Mountain

On the south island of New Zealand, in a land where snow meets sky and the Maori call the tallest mountain, Cloud Piercer, I’m finding balance in a new way.

As one of the first branding and marketing strategists in the U.S. to specialize in mission-based marketing, green advertising, social change promotion, LOHAS marketing, yoga advertising and more, I’ve always been a bit ahead of the curve—but now being nearly 20 hours ahead of the U.S., I’m definitely at least a day ahead.

That gives me the opportunity to work very early or late hours and play by day. Technology offers us extraordinary connectivity. It allows us to move beyond our offices and take clients with us—even to the ends of the earth. The same kind of connectivity we experience when hiking a glacier through ice and snow that seems to touch the sky.

Standing here in tree pose after early morning Skype calls with clients, I feel extraordinary gratitude. For my work. Clients. Life. Mission. And perhaps most of all, for balance.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.