Honoring Dreams & Brands

I met a woman on a Santa Barbara beach today who has been holding a vision for more than 50 years. Now a cab driver in England, Anna, since she was 10-years-old, has wanted to hug a Redwood tree.

Now she is driving up the California coast in a rented RV to do just that. Anna was a bit embarrassed to share her dream…the catalyst that brought her to this country…but her eyes shone with the excitement of a child .

All brands share the same vision. Business owners and stake holders in my clients’ companies hold dreams big and small. Their eyes shine as they imagine the good they can do for the world —as well as for themselves.

At firefly 180, we’re in the business of creating marketing that matters. We work with businesses of all sizes as we create brands that bring forward art, joy, love, wellness, self-empowerment, spirituality. health and green technologies and products.

As the president and creative director of firefly180 marketing, I had a dream of my own. To align my life and work with my passion. To empower consumers around supporting brands that create positive change. And to bring my business global and mobile.

And this is exactly what I’ve done—leading the way since 1990 in a space that is now known as LOHAS (Lifestyles of Health & Sustainability.)  Some actually  call this a miracle. But like Anna who will soon find herself surrounded by Redwoods, I too have hugged a Redwood tree.

And I know the power of a dream. And how to honor it.

 

 

 

Lisa Proctor is the president and creative director of firefly180 marketing—a global and mobile branding and advertising agency that specializes in working with businesses and organizations that are passionate about creating positive change in the world.

Ready for More Life in Your Life? Dance into Fire & Flow

Life is about movement—so why  get stuck in the steps when you can dance your way through it?

That’s what firefly180 client Jeanine Thompson, who combines her strengths as a former Fortune 50 exec, psychotherapist and energy worker, to bring leaders, visionaries and seekers Fire and  Flow—the hottest, coolest webinar series on the planet.

Not sure if Fire and Flow is for you? Take Jeanine’s Work & Life Energy IQ Quiz under Most Popular on her home page. You might be surprised to discover hidden energy leaks that are draining your spirit and keeping your potential for fun and joy on simmer.

As president and creative director of firefly180 marketing, it is pure delight to craft brands and messaging for clients like Jeanine. Every aspect of her brand, including logo, tagline, video content/delivery, web design and content, products and services, speak to not just a business, but to the core of this brand. And to the core of Jeanine.

Great brands are about truth. Transparency. And authenticity. They are not made in a factory. They emerge from the hearts and souls of businesses and their stakeholders.

Bringing forward great brands is about partnership. And partnership is what Jeanine Thompson is all about. And just as I joined Jeanine to support the launch of her brand. Jeanine partners with clients worldwide to unleash passion, purpose, love, and money—along with her special alchemy to expand time.

They say it takes two to tango. And while this is true, as each dancer opens to his or her own rhythm, the world dances joyfully along.

 

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

 

 

 

 

 

Marketing and Radical Acts of Spontaneity

 I was hiking among huge slabs of stone along the Pacific Coast recently, when I felt utterly compelled to launch into an upward dog pose. I simply couldn’t hold back. And I laughed as the seals barked their approval below me.

While this pose was in no way technically perfect, there was absolute perfection in the moment. I am no stranger to spontaneity—and am prone to goofy cartwheels on the beach or being the only one dancing in a room. For me, life is playful.

So is marketing. Yes, it’s serious business of course. It needs strategy, planning, earning targets and consumer insight. And yet it’s the unexpected moments that emerge. It’s the playfulness…that is often  most remembered. And the most high impact.

As president and creative director for a mission-based advertising and marketing agency that specializes in working with businesses that create positive change, I’m architecting new positioning for an author who is about to effect lives across the globe. Her brand is all business. Yet  there’s balance…and surprise in the words, images, colors, voice and messaging channels. You won’t have to read too far between the lines to discover fun. Delight. And joy. This brand, like everything my team and I work on—is a spontaneous and radical act of marketing.

Radicalism is a choice. And whether that means choosing radical happiness, success, impact  or peace—you don’t have to wear combat boots to get your groove on. In fact, some of our planet’s most famous change agents are most remembered in bare feet. Who knows, maybe they even tried an upward dog on a sun soaked slab of stone. I’m sure the seals below would have barked their approval.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.


 

Incredible Lightness of Living & Marketing

I am a creature of light. And on this brilliant afternoon on a beach in Monterey, the sun was particularly dazzling.

I had just left my office after a full day and was flowing seamlessly into life. And more light.

It’s been said that when you do what you love the money will follow. I’ve found this to be true. It  comes down to choosing love. Loving life. Loving work. Loving clients. Loving the creative process. And loving the audiences you’re speaking to.

As the head of a mission-based advertising agency that works with businesses that create positive change in the world, I’ve been working with  lots of start-ups lately. They’re excited. On fire. And a bit scared. They ask me, “Will this idea or venture really work?” “Are we crazy for even daring to think we can pull this off?”

I celebrate that willingness to step outside the familiar flight path. And their willingness to fly higher. If a bird never trusted the wind to lift its wings, it would never leave the ground. Like birds, business owners like myself have had to trust the fact that the act of  jumping into the unknown is the very path to discovering flight. Toward  more light.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.