Bluebirds, Winter & Marketing Moments.

Today at my office, the temperature with windchill is -25 F. When temperatures drop this low, the sky becomes bluer. More crystalline. And the snow on  the path to my office squeaks as I take each step. It’s almost as if the cold gives the snow permission to sing on days like this.Such is the song of bluebirds of happiness. They’re found everywhere. On cold days. On busy days. Even here in my office. It’s these moments where my dog Cleo, CHO  (Chief Happiness Officer)  interrupts the tapping of my keyboard for a quick hug.

As president and creative director for a marketing and advertising agency that specializes in working with clients that effect positive change in the world, I am especially attuned to happiness. I also know that happiness sells. And why wouldn’t it? It’s something we all aspire to—yet is often overlooked when we step out of what’s present—and wish instead for something different.

As marketers, happiness is also a communications strategy. As consumers, we’re hardwired to buy products and services that make us FEEL GOOD. Fortunately for me and my team, we are incredibly fortunate to work with social change marketing, organic promotions, culture shifters, change agents, yoga marketing and more—all of which are pure goodness to their core.

They beauty for me at firefly180 marketing, is that ads, radio, posters, websites, social media…and every messaging channel in-between is an opportunity to connect with the desire for consumers to feel good. Do good. And to look good.

Thanks goodness for businesses and organizations that are changing the world for the better. And better yet, thank goodness for bluebirds that can be found even when temperatures dip to -25.

 
Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

 

 

 

An Organic Expression of Gratitude: Dinner on the Farm

Local organic food not only tastes better—it’s healthier for us, the planet and farm workers. What better way to savor it, than on a visit to the farm. I got to do just that, thanks to Dinner on the Farm,  a brilliant dining concept that brings urban diners to uber organic farms near the Twin Cities.

As a leader in LOHAS (Lifestyles of Health & Sustainability) marketing and organic branding and marketing, I often work with businesses and organizations that promote organic food through brand development, website design, events, advertising and more.. It’s a personal passion. In fact food  itself is extraordinarily personal. And organic farmers are often our unsung heroes.

On this beautiful summer midwestern evening on a wind powered Wisconsin farm, I joined about 100 others to celebrate the earth, great food and a great community. And while I savored grilled lamb, hummus, baba ganoush, fresh naan,  herbed tomatoes and watermelon sprinkled with fragrant basil, I sang a silent song of celebration to farmers across the globe. Grateful for their work, dedication and artistry.

In the silence between the notes of that song was  the expression of gratitude for the beauty and wonder of this planet—and for the miracle of  tiny seeds (and tiny actions) bringing forth wondrous fruit and growth on every level.

 

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.,

 

 

Baby Steps & Marketing Locally Grown

Locally grown has created quite the buzz the last few years.

Is it better to buy organic? If your fruit and veggies have been grown locally, but conventionally, are they better than crops in transition? And just what does “local” mean? The same country? State? City? Neighborhood?

As the head of a Minneapolis/St. Paul based LOHAS (Lifestyles of Health & Sustainability) advertising and marketing agency—and a creative who has worked in this category for more than two decades, I invite you to take a lesson from my wise but young friend here (wearing the “Locally Grown” onesie and Seventh Gen diapers) and try to relax.

What’s important is that we all try to the do the best we can. Even baby steps matter. So whether you’re buying organic produce from out of the country, or organic that’s been shipped in from the next state, or if you’re supporting your local farmer by buying local and conventional, it’s your conscious choices that are important.

And while yes, buying local and organic is best, for most it’s not always possible. That’s a fact. And on this beautiful spring day as I walked with friends to their local neighborhood urban farmer’s market, I felt so grateful for the array of choices we are offered. And for the fact that while I work in the green, organic and wellness space I don’t feel the need to draw a line in the sand and proclaim everyone on the “other” side as wrong somehow.

Callum’s green “Sustainably Grown” shirt speaks volumes. So does my white tank. While the word’s aren’t visible, it says “Peace Warrior.” So consider resisting the urge to point fingers at those who are “wrong”, join me in celebrating what’s right…then encourage even more right action.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

 

 

 

 

 

 

Smiling Buddha and Eco Living

 

Lisa Proctor, Amed, Bali

You can’t help but smile when staying at Meditasi Bungalows in Amed, Bali. Add to that the fact that this beautiful and peaceful oasis that looks out onto the blue sea—is all about being green.

Owned by Smiling Buddha himself, these huts built sustainably from bamboo and stone open to the beauty of Bali in an extraordinary way. Not only does the outdoor stone bathroom look to the expanse of sky by day and and stars at night, the shower is unheated. Of course this reduces energy consumption without the need for gas, propane or electricity—but as Smiling Buddha says, hot showers are not the Balinese way. And I have to say, given the heat of the region, not at all necessary.

Meditasi also offers delicious locally grown organic food, health tonics (turmeric is recommended for a variety of conditions), fresh local fish and waves that roll just steps from your door. As a leader in green marketing for two decades, working with clients in the organic industry, renewable energy, wellness and yoga arenas,  I loved both the nature and the nurture of this place. Live is all about balance. So is work. So as I work, explore and learn from remote corners of the world, as I am now, I am continually reminded of the richness and creativity of cultures, the expansive beauty of the planet and the loving generosity of people.

Thumbs up to all of ii!

 

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketin