Bluebirds, Winter & Marketing Moments.

Today at my office, the temperature with windchill is -25 F. When temperatures drop this low, the sky becomes bluer. More crystalline. And the snow on  the path to my office squeaks as I take each step. It’s almost as if the cold gives the snow permission to sing on days like this.Such is the song of bluebirds of happiness. They’re found everywhere. On cold days. On busy days. Even here in my office. It’s these moments where my dog Cleo, CHO  (Chief Happiness Officer)  interrupts the tapping of my keyboard for a quick hug.

As president and creative director for a marketing and advertising agency that specializes in working with clients that effect positive change in the world, I am especially attuned to happiness. I also know that happiness sells. And why wouldn’t it? It’s something we all aspire to—yet is often overlooked when we step out of what’s present—and wish instead for something different.

As marketers, happiness is also a communications strategy. As consumers, we’re hardwired to buy products and services that make us FEEL GOOD. Fortunately for me and my team, we are incredibly fortunate to work with social change marketing, organic promotions, culture shifters, change agents, yoga marketing and more—all of which are pure goodness to their core.

They beauty for me at firefly180 marketing, is that ads, radio, posters, websites, social media…and every messaging channel in-between is an opportunity to connect with the desire for consumers to feel good. Do good. And to look good.

Thanks goodness for businesses and organizations that are changing the world for the better. And better yet, thank goodness for bluebirds that can be found even when temperatures dip to -25.

 
Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

 

 

 

When Marketing Meets Light and Transformation

In Sanskrit, yoga means to unite. It’s a physical practice that transforms body, mind and spirit.

As we move through life, we grow, evolve, transform and reach toward toward the light—just as I am in this triangle pose.

My client Suzy Schaak, owner of Pure Yoga, is a shining example of transformation. An artist, yogini, energy healer and wardrobe stylist—Suzy is all of these things; and more.

As her agency, it has been such an honor to create  advertising, messaging, marketing and media relations strategy that like yoga—has united Suzy’s brand and helped her become the top rated studio in her market.

Recently a feature I wrote about Suzy’s transformation from celebrity stylist to studio owner, appeared as a magazine cover story in Stillwater Living.

Storytelling is a powerful medium. It is the way we’ve shared traditions and passed on wisdom since the beginning of time. It’s the way we connect with people. And story is the doorway through which we forge and strengthen relationships.

As a leader in yoga marketing, wellness advertising and integrated health marketing, every day I have the opportunity to  make connections. Unite business and brands. And transform organizations that may have once been in the shadows, into to beacons of light.

Marketing is a process of discovery. And in the end what’s revealed is a brand’s true radiance.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

 

 

 

 

 

 

 

 

Yoga as a Healthy Brand and Healing Modality

 

When Lisa Fecarotta, my client and founder of Veda Yoga Therapy, and I first began to work on the strategic aspects of her brand, I explained that giving birth to a business is very much like bringing a child into the world. It’s all about honoring its soul.

Great brands aren’t manufactured in a factory. Each is unique and has its own path. That’s what make them memorable. Therein lies the magic that brings brands to life. Lisa, a gifted wellness expert and yogini and I welcomed Veda into the world just days ago. And as is fitting for both our brands, we’re celebrating with Tulsi tea and a Yoga Nidra session.

As a leader in wellness marketing, yoga marketing, organic brands and mission-based marketing, clients often say that the branding process they experience with firefly180 reveals not only insights and clarity, but aspects of themselves and their businesses they had never considered. These rays of light become threads we weave into brand architecture—just as carpenters start with the wood frame of a home.

Creative aspects like logos, colors, fonts, images, text, tone…all flow from this fundamental architecture or framework. Strategy is always at the core. Just as our souls are at the core of our humanity.

So join me in a heartfelt namaste for Veda Yoga Therapy. A new brand. A new soul—offering beauty, balance, wellness and lifelong health to the world.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

 

 

 

Finding Balance on a Mountain

On the south island of New Zealand, in a land where snow meets sky and the Maori call the tallest mountain, Cloud Piercer, I’m finding balance in a new way.

As one of the first branding and marketing strategists in the U.S. to specialize in mission-based marketing, green advertising, social change promotion, LOHAS marketing, yoga advertising and more, I’ve always been a bit ahead of the curve—but now being nearly 20 hours ahead of the U.S., I’m definitely at least a day ahead.

That gives me the opportunity to work very early or late hours and play by day. Technology offers us extraordinary connectivity. It allows us to move beyond our offices and take clients with us—even to the ends of the earth. The same kind of connectivity we experience when hiking a glacier through ice and snow that seems to touch the sky.

Standing here in tree pose after early morning Skype calls with clients, I feel extraordinary gratitude. For my work. Clients. Life. Mission. And perhaps most of all, for balance.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.