A change of scenery can change your branding perspective.

 

I just returned from several sun and sea-soaked days in the LA area and realized once again how a change of scene can quite literally change you. As a creative director and brand strategist, I make my living with words. Ideas. Concepts. And perspective.

Since my agency is virtual, I can (and do) work from any and everywhere on the planet. And I’ve found that nothing recharges creativity and leads to more expansive thinking than travel. It’s impossible not to be profoundly opened and altered by new experiences, people—and especially the dazzling sun as it reflects light on the Pacific Ocean.

My green and wellness-centric marketing agency specializes in social and environmental change. My clients are mostly sustainable businesses and organizations that are passionate about creating a better world  through organic food, yoga, alternative medicine, holistic practices, inner transformation and more.

As a leader in wellness marketing and sustainable advertising, I’ve found that the best way to continue offering high impact, memorable and jaw-dropping creative is to stay open to the jaw-dropping, perspective-changing experiences that happen all around us every day. Like the egg I found nestled among native plants as I walked to my office this morning— or a sparkling day amidst the boats, sea and sand of Corona Del Mar.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

The Beauty of Branding.

Brands are beautiful.

So are the people behind them. So when friend and client Leah Simon-Clarke extended her brand via a Joynoelle fashion show in Minneapolis recently, the result was as luminous as a Hollywood movie premier.

Whether in her role as visionary  and founder of Linden Hills  salon Extrados, or traveling to scout celebrity stylists in Los Angeles, Leah’s approach to beauty is more than skin deep.

As creative director and president of a Minneapolis-based advertising and marketing agency that supports businesses and organizations that effect change, I couldn’t be happier to be working with Leah as we peel back the layers of her brand.

Beauty of course begins with what’s inside each of us. Hers is an approach that starts with celebrating physical beauty as a vehicle to reveal the true radiance that’s been there all along.

It’s the same with a brand. Colors, graphics, images, type faces and voice are the outer elements that allow consumers to connect with a business.

But it’s the heart and soul of a brand…that  god particle that resonates with clarity, transparency and authenticity, that shifts consumer attitude from  interest into deep relationship—that makes brands shine.

Leah’s clients in Mpls as well as beauty industry trend-setters in LA agree that she is a star-maker. At firefly180, we are honored to be the spark that helps send her brand to the sun, the moon and beyond.

 photo credit: http://www.shariflemingphotography.com

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

When Marketing Meets Light and Transformation

In Sanskrit, yoga means to unite. It’s a physical practice that transforms body, mind and spirit.

As we move through life, we grow, evolve, transform and reach toward toward the light—just as I am in this triangle pose.

My client Suzy Schaak, owner of Pure Yoga, is a shining example of transformation. An artist, yogini, energy healer and wardrobe stylist—Suzy is all of these things; and more.

As her agency, it has been such an honor to create  advertising, messaging, marketing and media relations strategy that like yoga—has united Suzy’s brand and helped her become the top rated studio in her market.

Recently a feature I wrote about Suzy’s transformation from celebrity stylist to studio owner, appeared as a magazine cover story in Stillwater Living.

Storytelling is a powerful medium. It is the way we’ve shared traditions and passed on wisdom since the beginning of time. It’s the way we connect with people. And story is the doorway through which we forge and strengthen relationships.

As a leader in yoga marketing, wellness advertising and integrated health marketing, every day I have the opportunity to  make connections. Unite business and brands. And transform organizations that may have once been in the shadows, into to beacons of light.

Marketing is a process of discovery. And in the end what’s revealed is a brand’s true radiance.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

 

 

 

 

 

 

 

 

Baby Steps & Marketing Locally Grown

Locally grown has created quite the buzz the last few years.

Is it better to buy organic? If your fruit and veggies have been grown locally, but conventionally, are they better than crops in transition? And just what does “local” mean? The same country? State? City? Neighborhood?

As the head of a Minneapolis/St. Paul based LOHAS (Lifestyles of Health & Sustainability) advertising and marketing agency—and a creative who has worked in this category for more than two decades, I invite you to take a lesson from my wise but young friend here (wearing the “Locally Grown” onesie and Seventh Gen diapers) and try to relax.

What’s important is that we all try to the do the best we can. Even baby steps matter. So whether you’re buying organic produce from out of the country, or organic that’s been shipped in from the next state, or if you’re supporting your local farmer by buying local and conventional, it’s your conscious choices that are important.

And while yes, buying local and organic is best, for most it’s not always possible. That’s a fact. And on this beautiful spring day as I walked with friends to their local neighborhood urban farmer’s market, I felt so grateful for the array of choices we are offered. And for the fact that while I work in the green, organic and wellness space I don’t feel the need to draw a line in the sand and proclaim everyone on the “other” side as wrong somehow.

Callum’s green “Sustainably Grown” shirt speaks volumes. So does my white tank. While the word’s aren’t visible, it says “Peace Warrior.” So consider resisting the urge to point fingers at those who are “wrong”, join me in celebrating what’s right…then encourage even more right action.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

 

 

 

 

 

 

Yoga as a Healthy Brand and Healing Modality

 

When Lisa Fecarotta, my client and founder of Veda Yoga Therapy, and I first began to work on the strategic aspects of her brand, I explained that giving birth to a business is very much like bringing a child into the world. It’s all about honoring its soul.

Great brands aren’t manufactured in a factory. Each is unique and has its own path. That’s what make them memorable. Therein lies the magic that brings brands to life. Lisa, a gifted wellness expert and yogini and I welcomed Veda into the world just days ago. And as is fitting for both our brands, we’re celebrating with Tulsi tea and a Yoga Nidra session.

As a leader in wellness marketing, yoga marketing, organic brands and mission-based marketing, clients often say that the branding process they experience with firefly180 reveals not only insights and clarity, but aspects of themselves and their businesses they had never considered. These rays of light become threads we weave into brand architecture—just as carpenters start with the wood frame of a home.

Creative aspects like logos, colors, fonts, images, text, tone…all flow from this fundamental architecture or framework. Strategy is always at the core. Just as our souls are at the core of our humanity.

So join me in a heartfelt namaste for Veda Yoga Therapy. A new brand. A new soul—offering beauty, balance, wellness and lifelong health to the world.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

 

 

 

Unexpected Gifts. When Brands Come into Bloom.

When staying and working at Meditasi Eco Bungalows in Amed, Bali, a favorite retreat for Eat. Pray. Love, author Elizabeth Gilbert, I came to love my outdoor bathroom. Constructed of local stone, open to the sky and filled with towering trees rooted in the earth, it was nature at its most luxurious.

When I returned for the day I would notice artfully placed flowers scattered across the floor. I wondered who had stopped by to arrange them with such care. It took a few days to realize it was the trees themselves. Because the branches reached so high, it was at first difficult to see the flowers blooming in the canopy.

 

Like life, the most beautiful gifts are the most unexpected. This same sense of wonder and discovery is at the heart of eco marketing, wellness advertising and LOHAS (Lifestyles of Health and Sustainability) branding, Because I work with mission-based clients, every advertising or branding campaign is unique. There is no marketing 1101 formula. The discovery is part of the creative process that leads to brands that are memorable, successful and highly experiential.

Like the flowers that appeared on my floor, the blossoms were above me all along—I just couldn’t see them at first. But as with the firefly180 strategic and creative process that I lead, beauty is revealed. The mystery unfolds. And brands come into bloom.

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing..

 

Smiling Buddha and Eco Living

 

Lisa Proctor, Amed, Bali

You can’t help but smile when staying at Meditasi Bungalows in Amed, Bali. Add to that the fact that this beautiful and peaceful oasis that looks out onto the blue sea—is all about being green.

Owned by Smiling Buddha himself, these huts built sustainably from bamboo and stone open to the beauty of Bali in an extraordinary way. Not only does the outdoor stone bathroom look to the expanse of sky by day and and stars at night, the shower is unheated. Of course this reduces energy consumption without the need for gas, propane or electricity—but as Smiling Buddha says, hot showers are not the Balinese way. And I have to say, given the heat of the region, not at all necessary.

Meditasi also offers delicious locally grown organic food, health tonics (turmeric is recommended for a variety of conditions), fresh local fish and waves that roll just steps from your door. As a leader in green marketing for two decades, working with clients in the organic industry, renewable energy, wellness and yoga arenas,  I loved both the nature and the nurture of this place. Live is all about balance. So is work. So as I work, explore and learn from remote corners of the world, as I am now, I am continually reminded of the richness and creativity of cultures, the expansive beauty of the planet and the loving generosity of people.

Thumbs up to all of ii!

 

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketin

 


Finding Balance on a Mountain

On the south island of New Zealand, in a land where snow meets sky and the Maori call the tallest mountain, Cloud Piercer, I’m finding balance in a new way.

As one of the first branding and marketing strategists in the U.S. to specialize in mission-based marketing, green advertising, social change promotion, LOHAS marketing, yoga advertising and more, I’ve always been a bit ahead of the curve—but now being nearly 20 hours ahead of the U.S., I’m definitely at least a day ahead.

That gives me the opportunity to work very early or late hours and play by day. Technology offers us extraordinary connectivity. It allows us to move beyond our offices and take clients with us—even to the ends of the earth. The same kind of connectivity we experience when hiking a glacier through ice and snow that seems to touch the sky.

Standing here in tree pose after early morning Skype calls with clients, I feel extraordinary gratitude. For my work. Clients. Life. Mission. And perhaps most of all, for balance.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.