Driving Response

In my business, all marketing whether it’s green advertising, yoga studio marketing, organicLisa Proctor marketing, renewable energy marketing or social change communication—it’s all designed to drive response.

Great marketing is about creating movements.Inspiring action. And building momentum. So, speaking of driving, when the clutch gave out on my car on my way to a meeting last week, I couldn’t help but feel…well, rather stuck. Especially as I waited on the side of the road for a tow truck.

Stopping gave me time to think. And to ponder next moves. What to do? Buy a sexy new hybrid? Or stick with my trusty ride that has driven many a mile powered by biodiesel.

In the end, I decided, ‘Why buy new, when used will do.” It’s the ultimate in re-use. To some, new is sexy. To me, saving resources to restore our planet is sexier.

Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

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