Finding Balance on a Mountain

On the south island of New Zealand, in a land where snow meets sky and the Maori call the tallest mountain, Cloud Piercer, I’m finding balance in a new way.

As one of the first branding and marketing strategists in the U.S. to specialize in mission-based marketing, green advertising, social change promotion, LOHAS marketing, yoga advertising and more, I’ve always been a bit ahead of the curve—but now being nearly 20 hours ahead of the U.S., I’m definitely at least a day ahead.

That gives me the opportunity to work very early or late hours and play by day. Technology offers us extraordinary connectivity. It allows us to move beyond our offices and take clients with us—even to the ends of the earth. The same kind of connectivity we experience when hiking a glacier through ice and snow that seems to touch the sky.

Standing here in tree pose after early morning Skype calls with clients, I feel extraordinary gratitude. For my work. Clients. Life. Mission. And perhaps most of all, for balance.


Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

About Lisa Proctor

Speak Your Mind