Green Building Springs to Life in Oregon

The Oregon Sustainability Center, which is being called the first large-scale “living building,” is projected to have a zero carbon footprint, according to a recent issue of Environmental Leader.

Powered by solar and geothermal energy, this 12-story office building complete with a plant-based water filtration system, is a prototype for the future. It makes so much sense.Green marketing is another plant-based model. Each ad, message, website, social media campaign, logo and sales pitch is a closed loop. It’s a creative and strategic process that guides consumers deep into the soil to explore the root of the message, then back up to the sun where they can see the light and take action. As the head of a green marketing agency that specializes in the LOHAS consumer, green advertising, yoga studio marketing, organic branding and renewable energy marketing, I believe that nature has much to teach. All we need to do is listen.Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

About Lisa Proctor

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