Marketing and the Winds of Change.

When it comes to marketing, brands need to be sea (and see-worthy) so that they can harness the wind to their advantage.

Here at Golden Gate Harbour, at an America’s Cup race, it was astonishing to watch these boats fly across the water. It was art in motion.

As the president and creative director of firefly180, a mission-based marketing and advertising agency, I guide companies in the business of making positive change  to see wind as a means to move forward—not a force to struggle against.

All things change. Whether that means markets, goals, economies, competitors, trends or leadership—change is good.

It requires us to dig down and innovate in areas like wellness marketing, yoga marketing, social change marketing and green marketing. To try something new. To reach higher.  And to stand taller. So that our brands fly like art across the water.


Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.


About Lisa Proctor

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