Marketing—Branching Out

Lisa ProctorWhen it comes to work and life, I’ve got the best seat in the house. Yes, I spend plenty of time at my desk, but when I’m looking for inspiration, I often find the roots for the best ideas in trees.

As the head of an advertising and marketing agency that works with progressive, world-changing businesses and organizations, I am so privileged to experience the light and aliveness found between the lines of an ad, the vibrancy of an image or the power of a well-run campaign.

Trees and business have much in common—starting with the fact that they both contain seeds that grow, transform and keep reaching higher.  And in the same way that rings found within a tree mark its age, the layers of brand strategy that inform how a business represents its message, product or service—signals how it makes its mark in the world.

So if you’re looking for a little perspective, climb a tree. It’s a radical shortcut to putting your business on top.


Lisa Proctor is the president and creative director of firefly180 marketing—a global and mobile branding and advertising agency that specializes in working with businesses and organizations that are passionate about creating positive change in the world.


About Lisa Proctor

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