Marketing—An Expanded View

Pretty much the last time I rode a horse, it was attached to a pole in the parking lot of a grocery store. That all changed in Argentina a few days ago.

As a guest at a 20,000 acre ranch worthy of JR Ewing, I spent hours galloping through fields of wheat and cattle. As I looked out at the green expanse below and  the endless sky above,  I celebrated the total joy of trying something new. Feeling the brush of grain against my feet. And surrendering to beginner’s mind, loving the fact that even though I don’t know how to ride—my horse did.

As the head of a Minneapolis-St. Paul based advertising and marketing agency that specializes in working with mission-based businesses, non-profits, sustainable companies, yoga studios and alternative healing practitioners, I know how easy it can be to get stuck behind a desk. Or in a boardroom.

That’s why firefly180 marketing is mobile and global. My office can be as small as my 11-inch Macbook Air and as big as well…the Argentine sky. When I travel, I take my clients with me. And they love seeing the world. So do I. As I gain perspective, so do they. As I explore unchartered territory, the discoveries are reflected back into the accounts I lead. Every taste, touch, sound and new friend I make adds dimension to advertising strategy, LOHAS (Lifestyle of Health & Sustainability) branding, website design, brochures, ads and brand positioning.

While we live on a small planet, the experience is limitless. The more of our authentic selves that we bring to work, the better, more creative, more award-winning the result. So I invite you to step out beyond your office. Get out of your comfort zone. Play. Take risks. And even if you simply try a new food, ride the experience like the wind.


Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.





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