Marketing, Like Friendship is Organic

Luciana Freire, Lisa Proctor & Mindy Bauer

I love food.

Especially when it’s organic. So when in Santa Barbara recently, I found bliss at my new favorite organic restaurant—Blue Agave.

Like friendship, when great food and great organic come together, the experience is well…a match made in heaven. And thanks to restaurants like Blue Agave, you don’t have to settle for anything less.

Organic food not only is more nutritionally dense, it tastes better and doesn’t contain GMOs or toxic pesticides. To say nothing of the fact that organic food supports the health of the planet and farm workers.

As a leader in the arena of marketing organic food, I’m all for the win-win of organic. So join me in raising a glass of organic wine to a healthy future. A future where organic entrees on menus across the nation is the norm—not the exception. And a future where marketing is as organic as friendship.


Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.


About Lisa Proctor