Marketing Out on a Limb

Nature has much to teach us. Even a tree can become an office chair for an afternoon—especially during a visit to the east coast on an uncharacteristically warm winter day.

As the president of a progressive, socially and environmentally. mission-driven advertising and marketing agency near Minneapolis, it’s no accident that my Twin Cities office is in a natural setting.

What better way to craft strategy and creative for green energy campaigns, yoga marketing, Lifestyles of Health and Sustainability (LOHAS) marketing and wellness advertising, than with the sky above me (skylights) and miles of native grass and wildflowers out my door.

Nature is all about cycles. While messaging and graphics often change to reflect the “season”, each cycle brings new growth and discoveries.

So let’s take it from nature and spend some time celebrating the cycles while approaching marketing fearlessly—even when you find yourself out on a limb.

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

About Lisa Proctor

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