Marketing & Sacred Discovery.

While hiking at Point Lobos near Monterey, California, I was struck by the magic of Spanish Moss dangling like Christmas tinsel  from Cypress trees.

I couldn’t resist reaching up and exploring further. And in that moment, a space unfolded that revealed the duality of the sacred and and mundane. The Cypress. Spanish Moss. Ordinary perhaps on their own, yet together—anything but.

As the head of an alternative marketing and advertising agency that specializes in working with progressive businesses that effect positive change, I find  the same is true when it comes to creating ads, websites, brochures, social media, videos and more.

When words combine with images in unexpected ways. When strategy meets soulfulness. And when marketing merges with messages that matter,  a kind of sacredness emerges. It’s a resonance that consumers and stakeholders not only notice—but respond to in powerful and profitable ways.

We live in a world of duality. And the day has come when for business, doing good also means doing well.

 

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

 

 

 

About Lisa Proctor

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