Marketing with an Open Heart.

Lisa ProctorMore than twenty years ago, when I became one of the first marketers in the U.S. to specialize in the organic industry, wellness marketing, green advertising and renewable energy marketing, many of my colleagues thought I had lost my mind.

They said I would never make a living. That the niche was too narrow. That the market didn’t exist.

They were right. I had lost my mind. But I had opened my heart. Today my business continues to thrive.

One of the extraordinary things about a business like mine is that there is pure alignment between my life and my work.

So when meeting with YogaSamba creator, Luciana Freire in Los Angeles, we spent the morning practicing yoga on the beach.

Not only is Luciana one of my favorite people on the planet, this beautiful Brazilian yogini is bringing a whole new dimension to yoga.

So if you’re looking for balance in your life, YogaSamba is a celebratory way to dance your way into it. This practice is the embodiment of yin meets yang. Cobra meets Copacabana. And resting pose meets Rio. Her class not only opens your hips. It opens your heart. So how do you market a brand like this? With an open mind—and positioning that speaks to the heart.

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

About Lisa Proctor

Speak Your Mind