Ketut, Bali & Full Circle Marketing


As president and creative director of a Minneapolis/St. Paul advertising and marketing agency that specializes in green marketing, mission-based marketing and branding, LOHAS marketing, organic advertising  and green energy, I’ve often experienced how seeds and ideas planted months or years before can come forward in unexpected ways.

Years ago, when I headed marketing for the Utne Reader, an iconic national progressive lifestyle magazine, I came across a book that had been sent to the editors for review. Eat. Pray. Love. and author Elizabeth Gilbert were then virtually unknown. But I was drawn immediately to the book and read it—actually devoured it all in one night. For Gilbert, the catalyst for what became an international best-seller and Hollywood movie was a prophetic reading with a Yoda-like Balinese medicine man named Ketut.

Through a series of synchronicities and seeming coincidences, I found myself at Ketut’s home in Bali just weeks ago. It wasn’t planned. I didn’t know it was possible. I didn’t even know where he lived. But there I was all the same, basking in the radiance of a beautiful man who was all smiles and virtually no teeth. He read my palm, the shape of my eyes, my ears, my back and my knees—and as we shared, laughed and connected, I felt the seeds of what Gilbert planted for me years earlier coming full circle.

Those seeds were all about possibility. About the mystery and flow of life. And how a spark, a thought, desire or intention planted days, months or years before can spring forth unexpectedly. Sometimes miraculously. Always bringing us full circle.

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

 

Unexpected Gifts. When Brands Come into Bloom.

When staying and working at Meditasi Eco Bungalows in Amed, Bali, a favorite retreat for Eat. Pray. Love, author Elizabeth Gilbert, I came to love my outdoor bathroom. Constructed of local stone, open to the sky and filled with towering trees rooted in the earth, it was nature at its most luxurious.

When I returned for the day I would notice artfully placed flowers scattered across the floor. I wondered who had stopped by to arrange them with such care. It took a few days to realize it was the trees themselves. Because the branches reached so high, it was at first difficult to see the flowers blooming in the canopy.

 

Like life, the most beautiful gifts are the most unexpected. This same sense of wonder and discovery is at the heart of eco marketing, wellness advertising and LOHAS (Lifestyles of Health and Sustainability) branding, Because I work with mission-based clients, every advertising or branding campaign is unique. There is no marketing 1101 formula. The discovery is part of the creative process that leads to brands that are memorable, successful and highly experiential.

Like the flowers that appeared on my floor, the blossoms were above me all along—I just couldn’t see them at first. But as with the firefly180 strategic and creative process that I lead, beauty is revealed. The mystery unfolds. And brands come into bloom.

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing..