One Planet. One Ocean. One Promise.

We live on a planet with one big beautiful ocean.

We are inextricably linked to the sea. And it is as alive as we are.

So is the passion of one conservation organization,  my client, Sailors for the Sea. Founded by philanthropist and environmentalist David Rockefeller, Jr., this organization is a collective rallying cry for the sailing and boating community—as it navigates a new course toward ocean health.

As  president and creative director of firefly 180 marketing, I am deeply honored to be part of the creative and strategic evolution of this extraordinary organization.

Brands tell their stories in many ways. Logos, taglines, websites, brochures, events, social media and more. Working in collaboration with Sailors for the Sea, we are exploring them all.

There’s a powerful story about a little boy who finds thousands of starfish washed up on the sand. He begins to throw them back one by one. When he’s asked how he can make a difference, he answers that he can make a difference to the one he holds in his hand.

This much is true. Whether it’s the collective light of fireflies, or the action it takes to save one living thing, we as individuals and organizations are powerful beyond measure. After all, the inner light of starfish nestled on the sea floor is just as brilliant as luminous stars in the night sky. At Sailors for the Sea, we are navigating toward the light.

Lisa Proctor is the president and creative director of firefly180 marketing—a global and mobile branding and advertising agency that specializes in working with businesses and organizations that are passionate about creating positive change in the world.




Marketing—An Expanded View

Pretty much the last time I rode a horse, it was attached to a pole in the parking lot of a grocery store. That all changed in Argentina a few days ago.

As a guest at a 20,000 acre ranch worthy of JR Ewing, I spent hours galloping through fields of wheat and cattle. As I looked out at the green expanse below and  the endless sky above,  I celebrated the total joy of trying something new. Feeling the brush of grain against my feet. And surrendering to beginner’s mind, loving the fact that even though I don’t know how to ride—my horse did.

As the head of a Minneapolis-St. Paul based advertising and marketing agency that specializes in working with mission-based businesses, non-profits, sustainable companies, yoga studios and alternative healing practitioners, I know how easy it can be to get stuck behind a desk. Or in a boardroom.

That’s why firefly180 marketing is mobile and global. My office can be as small as my 11-inch Macbook Air and as big as well…the Argentine sky. When I travel, I take my clients with me. And they love seeing the world. So do I. As I gain perspective, so do they. As I explore unchartered territory, the discoveries are reflected back into the accounts I lead. Every taste, touch, sound and new friend I make adds dimension to advertising strategy, LOHAS (Lifestyle of Health & Sustainability) branding, website design, brochures, ads and brand positioning.

While we live on a small planet, the experience is limitless. The more of our authentic selves that we bring to work, the better, more creative, more award-winning the result. So I invite you to step out beyond your office. Get out of your comfort zone. Play. Take risks. And even if you simply try a new food, ride the experience like the wind.


Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.