Marketing in the Flow.

As I walked the beach in Carmel after spending the morning working on brand architecture for a client, I took a moment to savor the salty sea air and watch the pelicans form ancient patterns in the sky.

On this crystal day it was also clear that for me work and life are very much in balance. It wasn’t always so. In fact, there have been years in my career where even taking a deep breath felt much too time consuming.

But today, I’m doing more in less time, with less effort—and I’m more creative than ever. Welcome to life in the flow.

Work doesn’t have to be hard. Pushing against a tide of tasks doesn’t  get us far. It’s only by surfing the wave that we find the ease, freedom  and exhilaration that’s available.

As president and creative director for a mobile and global advertising and marketing agency that works with businesses that are creating positive change in the world, My teams and I work with companies that are creating quantum culture shifts within organizations of all kinds.

To bring forward that level of creative and strategic work, it all begins with walking our talk. And we do. (At least most of the time.) And when we find ourselves feeling crushed by a wave of deadlines, I encourage us all to get back on our boards and surf once again.

When work and life are aligned—it’s one beautiful ride.



Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

A Band and Brand in Orbit—the Minor Planets!


City Pages says:Thompson has a voice that is at once heartbreakingly fragile and startlingly robust. Every note she sings is somehow imbued with a sense that this whole damn world could collapse at any moment.

Minnesota Public Radio says:Thompson and Christopher come across as two people who grew up singing together, it’s so natural and easy and not forced…the whole record, it feels so natural. 

Clearly The Minor Planets‘ new album, Shadow in the Water, is sending critics into orbit. So do yourself a favor and discover a whole new galaxy of musical deliciousness right here in Minneapolis. Brands and bands have much in common They give voice to a message. They’re experiential. They’re authentic. They move you. And they groove you.

I’m extraordinarily lucky to walk the path with my friend and muse, singer/songwriter Dana Thompson as she speaks and sings her truth. Dana and her creative partner Eric Christopher have birthed a lush, moving, introspective musical journey that has fans and critics not only on their feet, but in their hearts as they explore a new, uncharted and noteworthy universe.

Dana and I met years ago while working with green and mission-based musicians like Dave Matthews, Jack Johnson and others—helping them shine light on creating change in the world. Today, I am honored to stand beside Dana as she shares her own message of music and passion with audiences far and wide.

Music is indeed the heartbeat of the universe—the time is now to tune into the Minor Planets.


Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.