One Planet. One Ocean. One Promise.

We live on a planet with one big beautiful ocean.

We are inextricably linked to the sea. And it is as alive as we are.

So is the passion of one conservation organization,  my client, Sailors for the Sea. Founded by philanthropist and environmentalist David Rockefeller, Jr., this organization is a collective rallying cry for the sailing and boating community—as it navigates a new course toward ocean health.

As  president and creative director of firefly 180 marketing, I am deeply honored to be part of the creative and strategic evolution of this extraordinary organization.

Brands tell their stories in many ways. Logos, taglines, websites, brochures, events, social media and more. Working in collaboration with Sailors for the Sea, we are exploring them all.

There’s a powerful story about a little boy who finds thousands of starfish washed up on the sand. He begins to throw them back one by one. When he’s asked how he can make a difference, he answers that he can make a difference to the one he holds in his hand.

This much is true. Whether it’s the collective light of fireflies, or the action it takes to save one living thing, we as individuals and organizations are powerful beyond measure. After all, the inner light of starfish nestled on the sea floor is just as brilliant as luminous stars in the night sky. At Sailors for the Sea, we are navigating toward the light.

Lisa Proctor is the president and creative director of firefly180 marketing—a global and mobile branding and advertising agency that specializes in working with businesses and organizations that are passionate about creating positive change in the world.

 

 

 

Birds of a Feather & Marketing

Spring is here and the birds are back. So am I as I practice King Pigeon pose in the midst of tiny green shoots and buds.

There is a season and rhythm to life and work. And now is the time for light and awakening. We are not separate from nature. So by listening and tuning into the season, we can reflect it back in all that we do. In this way, our work opens sleepy eyes—and our creativity sparks.

As president and creative director for an advertising and marketing agency that works with businesses and organizations that effect positive change, work is in full swing. My team and I are now deep in the process of evolving a brand for a global ocean conservation organization—and days and nights have been as full as the moon tonight. We’ve developed new brand architecture, a new logo, tagline, print collateral, website, ads and more. All is new, budding and emerging…like spring.

When I founded firefly180 marketing, it was with the clear knowing that each of us as individuals—and as businesses, can do good in the world. That our sparks—collectively and as individuals bring forth light. I’ve been blessed with seeing tangible proof for more than 20 years, as I’ve lead in the creative space of building brands that spark change.

Today as the Earth warms, sap runs and sun shines, I dedicate my King Pigeon to all the like minded birds (and businesses) who get up every morning and spread their wings. They say birds of a feather flock together and I’ve found this to be true.  Because, it’s together that we learn to fly.

Lisa Proctor is the president and creative director of firefly180 marketing—a global and mobile branding and advertising agency that specializes in working with businesses and organizations that are passionate about creating positive change in the world.

 

 

Barefoot Marketing

 There’s nothing like marketing with your feet on the ground.

And on this spring day when the snow is still melting, the promise of new beginnings can be felt in the heart, sole (and soul).

One of the extraordinary things about living in a land of four seasons is that you feel them all. My favorite is spring. This is a time when everything is waking up. There’s an aliveness above and below ground that can be felt before being seen.

As the head of an advertising and marketing agency that works with businesses that effect positive change, the feeling of spring often comes at the launch of brand strategy. This foundational strategic work is like dark, rich soil planted with fat, luscious seeds that have yet to sprout.

The tender green shoots that do rise up are in the form of creative—websites, print and digital ads, direct response, media relations, logos, identities and more.

The art of advertising and marketing is much more than an office endeavor. It’s a practice that requires ongoing observation, exploration and the willingness to keep your feet on the ground in every business climate. Especially when the ground is wet, cold, slushy—and just waking up.

 

 

Lisa Proctor is the president and creative director of firefly180 marketing—a global and mobile branding and advertising agency that specializes in working with businesses and organizations that are passionate about creating positive change in the world.

 

Ready for More Life in Your Life? Dance into Fire & Flow

Life is about movement—so why  get stuck in the steps when you can dance your way through it?

That’s what firefly180 client Jeanine Thompson, who combines her strengths as a former Fortune 50 exec, psychotherapist and energy worker, to bring leaders, visionaries and seekers Fire and  Flow—the hottest, coolest webinar series on the planet.

Not sure if Fire and Flow is for you? Take Jeanine’s Work & Life Energy IQ Quiz under Most Popular on her home page. You might be surprised to discover hidden energy leaks that are draining your spirit and keeping your potential for fun and joy on simmer.

As president and creative director of firefly180 marketing, it is pure delight to craft brands and messaging for clients like Jeanine. Every aspect of her brand, including logo, tagline, video content/delivery, web design and content, products and services, speak to not just a business, but to the core of this brand. And to the core of Jeanine.

Great brands are about truth. Transparency. And authenticity. They are not made in a factory. They emerge from the hearts and souls of businesses and their stakeholders.

Bringing forward great brands is about partnership. And partnership is what Jeanine Thompson is all about. And just as I joined Jeanine to support the launch of her brand. Jeanine partners with clients worldwide to unleash passion, purpose, love, and money—along with her special alchemy to expand time.

They say it takes two to tango. And while this is true, as each dancer opens to his or her own rhythm, the world dances joyfully along.

 

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.