One Message One Voice

 

Last night I joined hundreds of thousands of Argentines in Buenos Aires for an extraordinary evening of peaceful protest. Streets filled with people of all ages banging pots and pans, shaking plastic  bottles filled with stones and pounding hammers on street sign poles. They created a rhythm that made them one.

There were no speeches. No raised and angry fists. Just a cacophony of sound. And the desire to be heard. And they were.

As the head of a progressive Minneapolis/St. Paul  based advertising and marketing agency specializing in green marketing, renewable energy advertising, organic marketing and strategic branding, my clients come to me for the same reason. They want to be heard. 

The best advertising and marketing strategies amplify the voice of brands. The art is in finding the simplicity within the complexity. But once revealed, all the many layers of messages, hierarchy of audience and multitude of  goals become one clear and resonate voice. And it’s our job at firefly180 marketing to turn up the volume through print or digital channels.

Like my new Argentine friends already know, when joined together they create the rhythm of a movement. When creative and strategy join together, brands create music.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.