Marketing in the Flow.

As I walked the beach in Carmel after spending the morning working on brand architecture for a client, I took a moment to savor the salty sea air and watch the pelicans form ancient patterns in the sky.

On this crystal day it was also clear that for me work and life are very much in balance. It wasn’t always so. In fact, there have been years in my career where even taking a deep breath felt much too time consuming.

But today, I’m doing more in less time, with less effort—and I’m more creative than ever. Welcome to life in the flow.

Work doesn’t have to be hard. Pushing against a tide of tasks doesn’t  get us far. It’s only by surfing the wave that we find the ease, freedom  and exhilaration that’s available.

As president and creative director for a mobile and global advertising and marketing agency that works with businesses that are creating positive change in the world, My teams and I work with companies that are creating quantum culture shifts within organizations of all kinds.

To bring forward that level of creative and strategic work, it all begins with walking our talk. And we do. (At least most of the time.) And when we find ourselves feeling crushed by a wave of deadlines, I encourage us all to get back on our boards and surf once again.

When work and life are aligned—it’s one beautiful ride.



Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.