Honoring Dreams & Brands

I met a woman on a Santa Barbara beach today who has been holding a vision for more than 50 years. Now a cab driver in England, Anna, since she was 10-years-old, has wanted to hug a Redwood tree.

Now she is driving up the California coast in a rented RV to do just that. Anna was a bit embarrassed to share her dream…the catalyst that brought her to this country…but her eyes shone with the excitement of a child .

All brands share the same vision. Business owners and stake holders in my clients’ companies hold dreams big and small. Their eyes shine as they imagine the good they can do for the world —as well as for themselves.

At firefly 180, we’re in the business of creating marketing that matters. We work with businesses of all sizes as we create brands that bring forward art, joy, love, wellness, self-empowerment, spirituality. health and green technologies and products.

As the president and creative director of firefly180 marketing, I had a dream of my own. To align my life and work with my passion. To empower consumers around supporting brands that create positive change. And to bring my business global and mobile.

And this is exactly what I’ve done—leading the way since 1990 in a space that is now known as LOHAS (Lifestyles of Health & Sustainability.)  Some actually  call this a miracle. But like Anna who will soon find herself surrounded by Redwoods, I too have hugged a Redwood tree.

And I know the power of a dream. And how to honor it.




Lisa Proctor is the president and creative director of firefly180 marketing—a global and mobile branding and advertising agency that specializes in working with businesses and organizations that are passionate about creating positive change in the world.