Have You Hugged Your Brand Today?

Having worked in the green marketing space for most of my career, I’ve been called a tree hugger more than once. And I’ve hugged my share of trees. If you haven’t, go outside and grab the first one you see. Mother Nature can always use a bit of love.

So can brands. At firefly180, a Minneapolis-St. Paul based marketing agency that specializes in green marketing, LOHAS (Lifestyles of Health & Sustainability) marketing, wellness advertising and social change promotion—we love brands. If fact, through our brand work, strategy and creative process you could say we hug them daily. Which I guess makes us brand huggers.

Sadly, brands are often taken for granted. They can get a bit dusty. Out of date. Less relevant. And, well, a tad boring. That’s where firefly180 comes in. We wake up brands. Shine them up. Bring out their authentic and unforgettable voices. And we love them. Truly, we do.

So take a look at your brand. How is it positioned for 2012 and beyond? How is your audience responding? How does it reflect your organization’s growth and learning? Whether it’s time for a complete make-over, a strategic evolution or simply a hug. Give us a call. We’ll love it as if it were our own.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

 

 

 

 


Taming Your Dragon & World Changing Marketing

 

While at the Sacred Monkey Forest in Bali recently, I got the chance to tame a dragon. Everyone should try it—at least once. Especially those of us in the world of branding and marketing.

In my career I have spent hours in meetings while brands were literally wrestled to the floor. The number crunchers wanted better and faster results. The admin side wanted to squeeze strategy into a more conventional shape. All the while of course, the creatives breathed fire.

I’m glad to say that as president and creative director for a Minneapolis/St. Paul based advertising and marketing agency, our approach is much different. Working with green businesses, eco advertising, wellness marketing, yoga studios and others in the space of creating positive change—we embrace uniqueness. Strange shapes. Long spiked tails. And most of all, fire.

The secret to gaining the most from your brand is to make friends with it. Love it for its scales. Its yellow eyes. And strange green hue.  Don’t try to change it. Rather celebrate what makes it unique. Difference is what make us—and our brands memorable. After all, Why fight a dragon, when you can ride one instead?

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.