An Organic Expression of Gratitude: Dinner on the Farm

Local organic food not only tastes better—it’s healthier for us, the planet and farm workers. What better way to savor it, than on a visit to the farm. I got to do just that, thanks to Dinner on the Farm,  a brilliant dining concept that brings urban diners to uber organic farms near the Twin Cities.

As a leader in LOHAS (Lifestyles of Health & Sustainability) marketing and organic branding and marketing, I often work with businesses and organizations that promote organic food through brand development, website design, events, advertising and more.. It’s a personal passion. In fact food  itself is extraordinarily personal. And organic farmers are often our unsung heroes.

On this beautiful summer midwestern evening on a wind powered Wisconsin farm, I joined about 100 others to celebrate the earth, great food and a great community. And while I savored grilled lamb, hummus, baba ganoush, fresh naan,  herbed tomatoes and watermelon sprinkled with fragrant basil, I sang a silent song of celebration to farmers across the globe. Grateful for their work, dedication and artistry.

In the silence between the notes of that song was  the expression of gratitude for the beauty and wonder of this planet—and for the miracle of  tiny seeds (and tiny actions) bringing forth wondrous fruit and growth on every level.



Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.,