Marketing that sparks change.

 

Lisa ProctorWe are made of light.

Scientists trace our origins to star dust. So why should our brands be anything less than brilliant?

My agency, firefly180 marketing, was founded with the passion to build brands that spark change. And we’ve done exactly that. Working with clients that include Target, Jack Johnson, David Rockefeller, Jr. and more,  we are honored to uncover the light within new and existing brands. We shape it. Amplify it. Then radiate possibility and purpose in the form of text, images, colors, typography, websites, social media, public relations and events. 

Business is an extraordinary force for change. And marketing can be a power for good. All you need is intention. And the knowing that the light within us is a mirror for the light that surrounds us.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a global and mobile branding and advertising agency that specializes in working with businesses and organizations that are passionate about creating positive change in the world.

 

 

Birds of a Feather & Marketing

Spring is here and the birds are back. So am I as I practice King Pigeon pose in the midst of tiny green shoots and buds.

There is a season and rhythm to life and work. And now is the time for light and awakening. We are not separate from nature. So by listening and tuning into the season, we can reflect it back in all that we do. In this way, our work opens sleepy eyes—and our creativity sparks.

As president and creative director for an advertising and marketing agency that works with businesses and organizations that effect positive change, work is in full swing. My team and I are now deep in the process of evolving a brand for a global ocean conservation organization—and days and nights have been as full as the moon tonight. We’ve developed new brand architecture, a new logo, tagline, print collateral, website, ads and more. All is new, budding and emerging…like spring.

When I founded firefly180 marketing, it was with the clear knowing that each of us as individuals—and as businesses, can do good in the world. That our sparks—collectively and as individuals bring forth light. I’ve been blessed with seeing tangible proof for more than 20 years, as I’ve lead in the creative space of building brands that spark change.

Today as the Earth warms, sap runs and sun shines, I dedicate my King Pigeon to all the like minded birds (and businesses) who get up every morning and spread their wings. They say birds of a feather flock together and I’ve found this to be true.  Because, it’s together that we learn to fly.

Lisa Proctor is the president and creative director of firefly180 marketing—a global and mobile branding and advertising agency that specializes in working with businesses and organizations that are passionate about creating positive change in the world.

 

 

The Business of Loving our Warrior

While on Butterfly Beach in Santa Barbara recently, I found my warrior. Reversed it. And loved it.

It seems only fitting that on this Valentine’s Day, I am loving our inner strength as business leaders. Our courage. Our warrior. And our power to do good.

As president and creative director of firefly180 marketing, a mobile and global marketing agency that works with businesses and organizations that effect positive change, I dance in the the power of love daily. Loving corporate missions. Loving customers. Loving creative.  Loving products. And loving great strategy.

To succeed in business, we need the strength of our warrior. But we also need its open-hearted reverse. Life is a delicate balance. So is work. Too much pushing results in exhaustion and creative fatigue.  Opening and allowing, replenishes us. Nourishes those places deep within that need re-charging. And creates space to allow new ideas and opportunities to flow.

Business is the most powerful force for change on the planet. And I love how that empowers us all.

Lisa Proctor is the president and creative director of firefly180 marketing—a global and mobile branding and advertising agency that specializes in working with businesses and organizations that are passionate about creating positive change in the world.

Mermaids, Marketing and Work as Art.

 I was born in Santa Monica and learned to swim in the ocean.  I have always been convinced that I was a mermaid.

As a girl, I would cross my ankles in salt water and wait for the moment my gangly legs would transform into a graceful tail. I still do.

While walking along the beach in Santa Barbara, I came across a street (or sand) artist  who made his living by making mermaids.

And I realized that I make my living in much the same way. As president and creative director for an advertising and marketing agency that specializes in working for clients who make change in the world—I make art.

While my medium is different…words, type, graphics, social media strategies, web design, ads and brand architecture—it is art all the same.

My art is like sand. Brands are always changing. Time and market conditions wash away old campaigns and strategies much as the sea does with sand sculpture. The beauty is, there is always new art waiting to emerge. Just like my mermaid tail.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a global and mobile branding and advertising agency that specializes in working with businesses and organizations that are passionate about creating positive change in the world.

A change of scenery can change your branding perspective.

 

I just returned from several sun and sea-soaked days in the LA area and realized once again how a change of scene can quite literally change you. As a creative director and brand strategist, I make my living with words. Ideas. Concepts. And perspective.

Since my agency is virtual, I can (and do) work from any and everywhere on the planet. And I’ve found that nothing recharges creativity and leads to more expansive thinking than travel. It’s impossible not to be profoundly opened and altered by new experiences, people—and especially the dazzling sun as it reflects light on the Pacific Ocean.

My green and wellness-centric marketing agency specializes in social and environmental change. My clients are mostly sustainable businesses and organizations that are passionate about creating a better world  through organic food, yoga, alternative medicine, holistic practices, inner transformation and more.

As a leader in wellness marketing and sustainable advertising, I’ve found that the best way to continue offering high impact, memorable and jaw-dropping creative is to stay open to the jaw-dropping, perspective-changing experiences that happen all around us every day. Like the egg I found nestled among native plants as I walked to my office this morning— or a sparkling day amidst the boats, sea and sand of Corona Del Mar.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

Taming Your Dragon & World Changing Marketing

 

While at the Sacred Monkey Forest in Bali recently, I got the chance to tame a dragon. Everyone should try it—at least once. Especially those of us in the world of branding and marketing.

In my career I have spent hours in meetings while brands were literally wrestled to the floor. The number crunchers wanted better and faster results. The admin side wanted to squeeze strategy into a more conventional shape. All the while of course, the creatives breathed fire.

I’m glad to say that as president and creative director for a Minneapolis/St. Paul based advertising and marketing agency, our approach is much different. Working with green businesses, eco advertising, wellness marketing, yoga studios and others in the space of creating positive change—we embrace uniqueness. Strange shapes. Long spiked tails. And most of all, fire.

The secret to gaining the most from your brand is to make friends with it. Love it for its scales. Its yellow eyes. And strange green hue.  Don’t try to change it. Rather celebrate what makes it unique. Difference is what make us—and our brands memorable. After all, Why fight a dragon, when you can ride one instead?

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.