Marketing & Sacred Discovery.

While hiking at Point Lobos near Monterey, California, I was struck by the magic of Spanish Moss dangling like Christmas tinsel  from Cypress trees.

I couldn’t resist reaching up and exploring further. And in that moment, a space unfolded that revealed the duality of the sacred and and mundane. The Cypress. Spanish Moss. Ordinary perhaps on their own, yet together—anything but.

As the head of an alternative marketing and advertising agency that specializes in working with progressive businesses that effect positive change, I find  the same is true when it comes to creating ads, websites, brochures, social media, videos and more.

When words combine with images in unexpected ways. When strategy meets soulfulness. And when marketing merges with messages that matter,  a kind of sacredness emerges. It’s a resonance that consumers and stakeholders not only notice—but respond to in powerful and profitable ways.

We live in a world of duality. And the day has come when for business, doing good also means doing well.

 

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

 

 

 

People v. State of Illusion—seeing is believing. Or is it?

Sanskrit teachings dating back 5,000 years tell us that life is an illusion. So if all is an illusion. We have the opportunity to perceive  whatever illusion we’re living as either very, very good…or a prison of our own making.

Austin Vickers, a former trial attorney and now documentary filmmaker, is presenting just that case in his film People v  the State of Illusion. Playing this weekend in Minneapolis and St. Paul and sponsored by the Continuum Center,this film explores the frontiers of neuroscience, the nature of reality and our infinite capacity to imagine the kind of life we want to live into. “Imagination” Vickers says, “Is one of our few renewable resources.”

As the head of a progressive advertising and marketing agency that specializes in working with clients who create positive change in the world, my team and I get paid for our ability to engage our imaginations. To see beyond lines that have already been drawn. To discover new color and life in images and words. And to uncover powerful ways of engaging hearts and minds. Fortunately for us, when it comes to imagination, there truly is an infinite supply.

Imagination opens doors to different ways of thinking. And new ways of connecting with each other. In our world of instant communication, the internet has become a neuro inner-net, working like the brain to transform thought into action. It’s become a gateway for acts as ordinary as purchasing a package of peanuts—to as extraordinary as bringing  millions together in peaceful protest.

Whether through neuro-wiring or electric, we are all connected. The way we perceive the world is a choice. The illusion is believing all that we think we see.

I think you’ll love this film. So go see for yourself!

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

 

 

 

One Message One Voice

 

Last night I joined hundreds of thousands of Argentines in Buenos Aires for an extraordinary evening of peaceful protest. Streets filled with people of all ages banging pots and pans, shaking plastic  bottles filled with stones and pounding hammers on street sign poles. They created a rhythm that made them one.

There were no speeches. No raised and angry fists. Just a cacophony of sound. And the desire to be heard. And they were.

As the head of a progressive Minneapolis/St. Paul  based advertising and marketing agency specializing in green marketing, renewable energy advertising, organic marketing and strategic branding, my clients come to me for the same reason. They want to be heard. 

The best advertising and marketing strategies amplify the voice of brands. The art is in finding the simplicity within the complexity. But once revealed, all the many layers of messages, hierarchy of audience and multitude of  goals become one clear and resonate voice. And it’s our job at firefly180 marketing to turn up the volume through print or digital channels.

Like my new Argentine friends already know, when joined together they create the rhythm of a movement. When creative and strategy join together, brands create music.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.