Marketing that sparks change.

 

Lisa ProctorWe are made of light.

Scientists trace our origins to star dust. So why should our brands be anything less than brilliant?

My agency, firefly180 marketing, was founded with the passion to build brands that spark change. And we’ve done exactly that. Working with clients that include Target, Jack Johnson, David Rockefeller, Jr. and more,  we are honored to uncover the light within new and existing brands. We shape it. Amplify it. Then radiate possibility and purpose in the form of text, images, colors, typography, websites, social media, public relations and events. 

Business is an extraordinary force for change. And marketing can be a power for good. All you need is intention. And the knowing that the light within us is a mirror for the light that surrounds us.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a global and mobile branding and advertising agency that specializes in working with businesses and organizations that are passionate about creating positive change in the world.

 

 

One Planet. One Ocean. One Promise.

We live on a planet with one big beautiful ocean.

We are inextricably linked to the sea. And it is as alive as we are.

So is the passion of one conservation organization,  my client, Sailors for the Sea. Founded by philanthropist and environmentalist David Rockefeller, Jr., this organization is a collective rallying cry for the sailing and boating community—as it navigates a new course toward ocean health.

As  president and creative director of firefly 180 marketing, I am deeply honored to be part of the creative and strategic evolution of this extraordinary organization.

Brands tell their stories in many ways. Logos, taglines, websites, brochures, events, social media and more. Working in collaboration with Sailors for the Sea, we are exploring them all.

There’s a powerful story about a little boy who finds thousands of starfish washed up on the sand. He begins to throw them back one by one. When he’s asked how he can make a difference, he answers that he can make a difference to the one he holds in his hand.

This much is true. Whether it’s the collective light of fireflies, or the action it takes to save one living thing, we as individuals and organizations are powerful beyond measure. After all, the inner light of starfish nestled on the sea floor is just as brilliant as luminous stars in the night sky. At Sailors for the Sea, we are navigating toward the light.

Lisa Proctor is the president and creative director of firefly180 marketing—a global and mobile branding and advertising agency that specializes in working with businesses and organizations that are passionate about creating positive change in the world.

 

 

 

Barefoot Marketing

 There’s nothing like marketing with your feet on the ground.

And on this spring day when the snow is still melting, the promise of new beginnings can be felt in the heart, sole (and soul).

One of the extraordinary things about living in a land of four seasons is that you feel them all. My favorite is spring. This is a time when everything is waking up. There’s an aliveness above and below ground that can be felt before being seen.

As the head of an advertising and marketing agency that works with businesses that effect positive change, the feeling of spring often comes at the launch of brand strategy. This foundational strategic work is like dark, rich soil planted with fat, luscious seeds that have yet to sprout.

The tender green shoots that do rise up are in the form of creative—websites, print and digital ads, direct response, media relations, logos, identities and more.

The art of advertising and marketing is much more than an office endeavor. It’s a practice that requires ongoing observation, exploration and the willingness to keep your feet on the ground in every business climate. Especially when the ground is wet, cold, slushy—and just waking up.

 

 

Lisa Proctor is the president and creative director of firefly180 marketing—a global and mobile branding and advertising agency that specializes in working with businesses and organizations that are passionate about creating positive change in the world.

 

The Sacred Space and Marketing.

 

All spaces are sacred. And The Sacred Space in Summerland, California is especially so.

Equal parts retail and transcendence,  Dorbe  (her childhood nickname for Dorothy)  who works at the store, brushed light onto a Buddha with gold-leaf as she talked about her workshop that helps attendees discover their Buddha essence—so they can bring it forward by painting it onto a Buddha or Quan Yin.

As president and creative director of firefly180 marketing, that’s what my team and I do with brands. There is joy in discovering their essence —and transcendence in painting it on with communication strategies, words, graphics, colors, images, headlines, websites, social media and more. Brands are pure essence. They are how customers connect emotionally with businesses and products.

And when strategy and creative are applied just right; they glow with the radiance of gold leaf.

isa Proctor is the president and creative director of firefly180 marketing—a global and mobile branding and advertising agency that specializes in working with businesses and organizations that are passionate about creating positive change in the world.

Mermaids, Marketing and Work as Art.

 I was born in Santa Monica and learned to swim in the ocean.  I have always been convinced that I was a mermaid.

As a girl, I would cross my ankles in salt water and wait for the moment my gangly legs would transform into a graceful tail. I still do.

While walking along the beach in Santa Barbara, I came across a street (or sand) artist  who made his living by making mermaids.

And I realized that I make my living in much the same way. As president and creative director for an advertising and marketing agency that specializes in working for clients who make change in the world—I make art.

While my medium is different…words, type, graphics, social media strategies, web design, ads and brand architecture—it is art all the same.

My art is like sand. Brands are always changing. Time and market conditions wash away old campaigns and strategies much as the sea does with sand sculpture. The beauty is, there is always new art waiting to emerge. Just like my mermaid tail.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a global and mobile branding and advertising agency that specializes in working with businesses and organizations that are passionate about creating positive change in the world.

Ready for More Life in Your Life? Dance into Fire & Flow

Life is about movement—so why  get stuck in the steps when you can dance your way through it?

That’s what firefly180 client Jeanine Thompson, who combines her strengths as a former Fortune 50 exec, psychotherapist and energy worker, to bring leaders, visionaries and seekers Fire and  Flow—the hottest, coolest webinar series on the planet.

Not sure if Fire and Flow is for you? Take Jeanine’s Work & Life Energy IQ Quiz under Most Popular on her home page. You might be surprised to discover hidden energy leaks that are draining your spirit and keeping your potential for fun and joy on simmer.

As president and creative director of firefly180 marketing, it is pure delight to craft brands and messaging for clients like Jeanine. Every aspect of her brand, including logo, tagline, video content/delivery, web design and content, products and services, speak to not just a business, but to the core of this brand. And to the core of Jeanine.

Great brands are about truth. Transparency. And authenticity. They are not made in a factory. They emerge from the hearts and souls of businesses and their stakeholders.

Bringing forward great brands is about partnership. And partnership is what Jeanine Thompson is all about. And just as I joined Jeanine to support the launch of her brand. Jeanine partners with clients worldwide to unleash passion, purpose, love, and money—along with her special alchemy to expand time.

They say it takes two to tango. And while this is true, as each dancer opens to his or her own rhythm, the world dances joyfully along.

 

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

 

 

 

 

 

Marketing—An Expanded View

Pretty much the last time I rode a horse, it was attached to a pole in the parking lot of a grocery store. That all changed in Argentina a few days ago.

As a guest at a 20,000 acre ranch worthy of JR Ewing, I spent hours galloping through fields of wheat and cattle. As I looked out at the green expanse below and  the endless sky above,  I celebrated the total joy of trying something new. Feeling the brush of grain against my feet. And surrendering to beginner’s mind, loving the fact that even though I don’t know how to ride—my horse did.

As the head of a Minneapolis-St. Paul based advertising and marketing agency that specializes in working with mission-based businesses, non-profits, sustainable companies, yoga studios and alternative healing practitioners, I know how easy it can be to get stuck behind a desk. Or in a boardroom.

That’s why firefly180 marketing is mobile and global. My office can be as small as my 11-inch Macbook Air and as big as well…the Argentine sky. When I travel, I take my clients with me. And they love seeing the world. So do I. As I gain perspective, so do they. As I explore unchartered territory, the discoveries are reflected back into the accounts I lead. Every taste, touch, sound and new friend I make adds dimension to advertising strategy, LOHAS (Lifestyle of Health & Sustainability) branding, website design, brochures, ads and brand positioning.

While we live on a small planet, the experience is limitless. The more of our authentic selves that we bring to work, the better, more creative, more award-winning the result. So I invite you to step out beyond your office. Get out of your comfort zone. Play. Take risks. And even if you simply try a new food, ride the experience like the wind.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.