Incredible Lightness of Living & Marketing

I am a creature of light. And on this brilliant afternoon on a beach in Monterey, the sun was particularly dazzling.

I had just left my office after a full day and was flowing seamlessly into life. And more light.

It’s been said that when you do what you love the money will follow. I’ve found this to be true. It  comes down to choosing love. Loving life. Loving work. Loving clients. Loving the creative process. And loving the audiences you’re speaking to.

As the head of a mission-based advertising agency that works with businesses that create positive change in the world, I’ve been working with  lots of start-ups lately. They’re excited. On fire. And a bit scared. They ask me, “Will this idea or venture really work?” “Are we crazy for even daring to think we can pull this off?”

I celebrate that willingness to step outside the familiar flight path. And their willingness to fly higher. If a bird never trusted the wind to lift its wings, it would never leave the ground. Like birds, business owners like myself have had to trust the fact that the act of  jumping into the unknown is the very path to discovering flight. Toward  more light.


Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.