Marketing in the Flow.

As I walked the beach in Carmel after spending the morning working on brand architecture for a client, I took a moment to savor the salty sea air and watch the pelicans form ancient patterns in the sky.

On this crystal day it was also clear that for me work and life are very much in balance. It wasn’t always so. In fact, there have been years in my career where even taking a deep breath felt much too time consuming.

But today, I’m doing more in less time, with less effort—and I’m more creative than ever. Welcome to life in the flow.

Work doesn’t have to be hard. Pushing against a tide of tasks doesn’t  get us far. It’s only by surfing the wave that we find the ease, freedom  and exhilaration that’s available.

As president and creative director for a mobile and global advertising and marketing agency that works with businesses that are creating positive change in the world, My teams and I work with companies that are creating quantum culture shifts within organizations of all kinds.

To bring forward that level of creative and strategic work, it all begins with walking our talk. And we do. (At least most of the time.) And when we find ourselves feeling crushed by a wave of deadlines, I encourage us all to get back on our boards and surf once again.

When work and life are aligned—it’s one beautiful ride.

 

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

A change of scenery can change your branding perspective.

 

I just returned from several sun and sea-soaked days in the LA area and realized once again how a change of scene can quite literally change you. As a creative director and brand strategist, I make my living with words. Ideas. Concepts. And perspective.

Since my agency is virtual, I can (and do) work from any and everywhere on the planet. And I’ve found that nothing recharges creativity and leads to more expansive thinking than travel. It’s impossible not to be profoundly opened and altered by new experiences, people—and especially the dazzling sun as it reflects light on the Pacific Ocean.

My green and wellness-centric marketing agency specializes in social and environmental change. My clients are mostly sustainable businesses and organizations that are passionate about creating a better world  through organic food, yoga, alternative medicine, holistic practices, inner transformation and more.

As a leader in wellness marketing and sustainable advertising, I’ve found that the best way to continue offering high impact, memorable and jaw-dropping creative is to stay open to the jaw-dropping, perspective-changing experiences that happen all around us every day. Like the egg I found nestled among native plants as I walked to my office this morning— or a sparkling day amidst the boats, sea and sand of Corona Del Mar.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

The Beauty of Branding.

Brands are beautiful.

So are the people behind them. So when friend and client Leah Simon-Clarke extended her brand via a Joynoelle fashion show in Minneapolis recently, the result was as luminous as a Hollywood movie premier.

Whether in her role as visionary  and founder of Linden Hills  salon Extrados, or traveling to scout celebrity stylists in Los Angeles, Leah’s approach to beauty is more than skin deep.

As creative director and president of a Minneapolis-based advertising and marketing agency that supports businesses and organizations that effect change, I couldn’t be happier to be working with Leah as we peel back the layers of her brand.

Beauty of course begins with what’s inside each of us. Hers is an approach that starts with celebrating physical beauty as a vehicle to reveal the true radiance that’s been there all along.

It’s the same with a brand. Colors, graphics, images, type faces and voice are the outer elements that allow consumers to connect with a business.

But it’s the heart and soul of a brand…that  god particle that resonates with clarity, transparency and authenticity, that shifts consumer attitude from  interest into deep relationship—that makes brands shine.

Leah’s clients in Mpls as well as beauty industry trend-setters in LA agree that she is a star-maker. At firefly180, we are honored to be the spark that helps send her brand to the sun, the moon and beyond.

 photo credit: http://www.shariflemingphotography.com

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

Life and Marketing As a Work of Art

Meet The Hand, by Chilean artist Mario Irarrázaba. Installed in Punta del Este, Uruguay in 1982, this sculpture was originally envisioned by the artist as a warning to swimmers about the rough surf just steps away. But to me, this iconic sculpture is more about hope. Humanity. Our connection with nature. And our ability as humans to keep reaching for the sky.

So it goes with art or any creative endeavor.  Meaning and interpretation contain as many layers as we have words to express. The same is true with marketing, messaging and branding. As the head of a global and mobile, Minneapolis/St. Paul-based advertising and marketing agency, I know that messaging that resonates with one person may not with another.

That’s the beauty of brands. Part art, part science,  brands that try to be a lot of everything; amount to a lot of nothing. Brands are unique. They speak a language all their own. They are how we connect emotionally to products, services and businesses. And of course, while a luxury brand might convey the quintessential aspiration for one person, the same brand could smack of needless excess to another.

Like art, we all see things a bit differently. And at the end of the day, perhaps branding is fundamentally all about offering a little helping hand. Connecting. Reaching out. Of being held. And holding.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

 

 

Lessons from the Past Create New Marketing Future.

While walking through La Recoleta, a 200 year old cemetery in downtown Buenos Aires, I was struck by how much of what lies beneath the surface speaks to the present. It is through death that we celebrate life. It is through endings that  we learn, grow, honor and begin again.

The same is true for business. And for brands. As a leader in progressive advertising, LOHAS (Lifestyles of Heath & Sustainability) marketing, green marketing and eco advertising, my team and I create communications strategies and  creative strategies for clients who work in progressive businesses, renewable energy, sustainability and wellness.

Brands are never static. They grow, learn  and evolve just like people. If they don’t they die. And just as in life, death is not an ending. Only a beginning. Sometimes it’s necessary for businesses to end so that the concepts, products or services they represent can change shape. Transform. And become better than they were before.

I’ve had clients in businesses that are no longer. I’ve worked in jobs that ended. Still, I am here. Growing. Evolving. And happier than ever.

So as I walk in the bright sunlight of La Recoleta , I pay homage to the life, accomplishments and history that lies hidden in the depths.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

Horses and Brand Whispering

While in Boulder, CO at the LOHAS Forum last week, I became a horse whisperer. I’d like to think so anyway. This is a tall order for someone who has never been near horses. And perhaps taller still when you consider the fact, that I’m a bit afraid of them. They’re big. They have teeth. And I don’t speak their language—or so I thought.

But thanks to an extraordinary visionary, leader and true horse whisperer, Lisa Arie from Vista Caballo, I learned not only a lot about horses, but also about myself. According to Lisa, horses are our mirrors. You can hide nothing from them. They don’t care how successful you are. Or how much money you have. But if you’re afraid, they can feel it. If you lack confidence, they see through to your soul. And conversely, when you approach with love, clarity and purpose, you’ll make a new friend. I did.

As president of a Minneapolis/St Paul based advertising and marketing agency that specializes in LOHAS (Lifestyles of Health and Sustainability) marketing, green marketing, wellness advertising, yoga advertising and organic marketing, my team and I develop creative and strategic communications strategies and campaigns for many kinds of progressive businesses and organizations. We build brands that spark change.

Brands, like horses have a life force all their own. If they’re inauthentic, consumers will feel it. If they lie, audiences see through them. And while I don’t really consider myself a horse whisperer, I am a brand whisperer. Brands are also mirrors. They reflect corporate culture and teach us much about ourselves, our values and our aspirations.

It’s true that while you may not be able to use energy and intention to invite a brand to nuzzle against you—you can definitely make friends with it.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.