Bluebirds, Winter & Marketing Moments.

Today at my office, the temperature with windchill is -25 F. When temperatures drop this low, the sky becomes bluer. More crystalline. And the snow on  the path to my office squeaks as I take each step. It’s almost as if the cold gives the snow permission to sing on days like this.Such is the song of bluebirds of happiness. They’re found everywhere. On cold days. On busy days. Even here in my office. It’s these moments where my dog Cleo, CHO  (Chief Happiness Officer)  interrupts the tapping of my keyboard for a quick hug.

As president and creative director for a marketing and advertising agency that specializes in working with clients that effect positive change in the world, I am especially attuned to happiness. I also know that happiness sells. And why wouldn’t it? It’s something we all aspire to—yet is often overlooked when we step out of what’s present—and wish instead for something different.

As marketers, happiness is also a communications strategy. As consumers, we’re hardwired to buy products and services that make us FEEL GOOD. Fortunately for me and my team, we are incredibly fortunate to work with social change marketing, organic promotions, culture shifters, change agents, yoga marketing and more—all of which are pure goodness to their core.

They beauty for me at firefly180 marketing, is that ads, radio, posters, websites, social media…and every messaging channel in-between is an opportunity to connect with the desire for consumers to feel good. Do good. And to look good.

Thanks goodness for businesses and organizations that are changing the world for the better. And better yet, thank goodness for bluebirds that can be found even when temperatures dip to -25.

 
Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

 

 

 

When it comes to life and marketing—bigger is better.

I discovered the Great Pumpkin—in Big Sur of all places. It was the Holy Grail of goodness. The bigger than life and better-than-I-could-dream-up, live it and love it grand slam. And in this week of treats; this is no trick. Like Charlie Brown on his pumpkin patch quest, marketers and brand strategists like me are always on a lookout for concepts and creative that are  bigger, bolder and a bazillion times better than anything that’s been done before. So are our clients.

And like a needle in a haystack,we find them. Not by searching, but by feeling for that moment when our hearts open. Our heads engage. And our stomach does flip-flops. Much is said about the strategic side of marketing. But the truth is, that it all comes down to feeling. To connecting. And creating a visual and verbal language that bridges brands with audiences.

 And whether that means launching new wellness brands, culture-shifting campaigns, organic food companies—or an entire array of businesses that  make the  world a better place; at firefly18o, we build brands that spark change. Like the candles that will sit at the center of pumpkins this week, each of us as businesses is a light.

Together, our efforts and intentions create brilliance.

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

Marketing and the Winds of Change.

When it comes to marketing, brands need to be sea (and see-worthy) so that they can harness the wind to their advantage.

Here at Golden Gate Harbour, at an America’s Cup race, it was astonishing to watch these boats fly across the water. It was art in motion.

As the president and creative director of firefly180, a mission-based marketing and advertising agency, I guide companies in the business of making positive change  to see wind as a means to move forward—not a force to struggle against.

All things change. Whether that means markets, goals, economies, competitors, trends or leadership—change is good.

It requires us to dig down and innovate in areas like wellness marketing, yoga marketing, social change marketing and green marketing. To try something new. To reach higher.  And to stand taller. So that our brands fly like art across the water.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

 

A change of scenery can change your branding perspective.

 

I just returned from several sun and sea-soaked days in the LA area and realized once again how a change of scene can quite literally change you. As a creative director and brand strategist, I make my living with words. Ideas. Concepts. And perspective.

Since my agency is virtual, I can (and do) work from any and everywhere on the planet. And I’ve found that nothing recharges creativity and leads to more expansive thinking than travel. It’s impossible not to be profoundly opened and altered by new experiences, people—and especially the dazzling sun as it reflects light on the Pacific Ocean.

My green and wellness-centric marketing agency specializes in social and environmental change. My clients are mostly sustainable businesses and organizations that are passionate about creating a better world  through organic food, yoga, alternative medicine, holistic practices, inner transformation and more.

As a leader in wellness marketing and sustainable advertising, I’ve found that the best way to continue offering high impact, memorable and jaw-dropping creative is to stay open to the jaw-dropping, perspective-changing experiences that happen all around us every day. Like the egg I found nestled among native plants as I walked to my office this morning— or a sparkling day amidst the boats, sea and sand of Corona Del Mar.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

Sustainable Marketing. Seriously?

While walking to dinner in Houston, I was struck by these amazingly, delicate and abundant red blooms spilling onto the street.

After what seemed like an endless Minnesota winter, I stopped right there and buried my nose in the scent of spring. I had to laugh as the homeowner watched me quizzically as he carried out his recycling. (I was a strange sight, I must admit.)

He laughed too as I explained how long it had been since I’d seen flowers in bloom. In that moment of spontaneity—then awkwardness and laughter,  I felt so grateful to play in the moment and be able to laugh at myself.

As the head of firefly180 marketing, a Minneapolis/St. Paul agency that specializes in green and sustainable marketing , eco advertising and wellness brands, I find that some believe mission-based advertising and marketing is heavy. Heady. And very serious.

But the truth is, there is much to be gained by being willing to laugh at ourselves. To be vulnerable. To explore. And to admit that as much as we know, there is still much to be learned.

Life, like marketing is an experience. It opens us. Enlivens us. And reminds us of all the discovery that is available when we don’t take ourselves so seriously.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

Magic, Minneapolis & LOHAS.

 While most LOHASIANS gather in Boulder, Colorado yearly for the international LOHAS Forum, LOHAS came to Minneapolis this week as  kindred business spirits chatted over glasses of organic wine and uniquely delicious appetizers.

Uniquely delicious is exactly what LOHAS is. A nearly $300 billion market psychograhic that unites the powerful  consumer force that’s made recycling,hybrids, organic food, energy-efficient lighting and more mainstream—LOHAS is all about experience.

That’s what you get at the LOHAS Forum June 18 – 20th as progressive, earth-and life-changing business leaders gather to inspire and get inspired.

As a pioneer in green and wellness marketing, I was one of the first marketers to begin speaking LOHAS in the mid ’90s. I’ve been fluent ever since, bringing this unique brand of experience, passion and positive change to organizations like Green Mountain Energy, Utne Reader, The Organic Center and more.

Having known LOHAS president, Ted Ning,  for more than a decade, I can tell you with certainty that he is a passionate force for change. His level of commitment, innovation and dedication to all things experiential is part of the alchemy of LOHAS. So join me and Ted at the LOHAS Forum. It’s only once a year. And it’s pure magic.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

The Beauty of Branding.

Brands are beautiful.

So are the people behind them. So when friend and client Leah Simon-Clarke extended her brand via a Joynoelle fashion show in Minneapolis recently, the result was as luminous as a Hollywood movie premier.

Whether in her role as visionary  and founder of Linden Hills  salon Extrados, or traveling to scout celebrity stylists in Los Angeles, Leah’s approach to beauty is more than skin deep.

As creative director and president of a Minneapolis-based advertising and marketing agency that supports businesses and organizations that effect change, I couldn’t be happier to be working with Leah as we peel back the layers of her brand.

Beauty of course begins with what’s inside each of us. Hers is an approach that starts with celebrating physical beauty as a vehicle to reveal the true radiance that’s been there all along.

It’s the same with a brand. Colors, graphics, images, type faces and voice are the outer elements that allow consumers to connect with a business.

But it’s the heart and soul of a brand…that  god particle that resonates with clarity, transparency and authenticity, that shifts consumer attitude from  interest into deep relationship—that makes brands shine.

Leah’s clients in Mpls as well as beauty industry trend-setters in LA agree that she is a star-maker. At firefly180, we are honored to be the spark that helps send her brand to the sun, the moon and beyond.

 photo credit: http://www.shariflemingphotography.com

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

Life and Marketing As a Work of Art

Meet The Hand, by Chilean artist Mario Irarrázaba. Installed in Punta del Este, Uruguay in 1982, this sculpture was originally envisioned by the artist as a warning to swimmers about the rough surf just steps away. But to me, this iconic sculpture is more about hope. Humanity. Our connection with nature. And our ability as humans to keep reaching for the sky.

So it goes with art or any creative endeavor.  Meaning and interpretation contain as many layers as we have words to express. The same is true with marketing, messaging and branding. As the head of a global and mobile, Minneapolis/St. Paul-based advertising and marketing agency, I know that messaging that resonates with one person may not with another.

That’s the beauty of brands. Part art, part science,  brands that try to be a lot of everything; amount to a lot of nothing. Brands are unique. They speak a language all their own. They are how we connect emotionally to products, services and businesses. And of course, while a luxury brand might convey the quintessential aspiration for one person, the same brand could smack of needless excess to another.

Like art, we all see things a bit differently. And at the end of the day, perhaps branding is fundamentally all about offering a little helping hand. Connecting. Reaching out. Of being held. And holding.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

 

 

Lessons from the Past Create New Marketing Future.

While walking through La Recoleta, a 200 year old cemetery in downtown Buenos Aires, I was struck by how much of what lies beneath the surface speaks to the present. It is through death that we celebrate life. It is through endings that  we learn, grow, honor and begin again.

The same is true for business. And for brands. As a leader in progressive advertising, LOHAS (Lifestyles of Heath & Sustainability) marketing, green marketing and eco advertising, my team and I create communications strategies and  creative strategies for clients who work in progressive businesses, renewable energy, sustainability and wellness.

Brands are never static. They grow, learn  and evolve just like people. If they don’t they die. And just as in life, death is not an ending. Only a beginning. Sometimes it’s necessary for businesses to end so that the concepts, products or services they represent can change shape. Transform. And become better than they were before.

I’ve had clients in businesses that are no longer. I’ve worked in jobs that ended. Still, I am here. Growing. Evolving. And happier than ever.

So as I walk in the bright sunlight of La Recoleta , I pay homage to the life, accomplishments and history that lies hidden in the depths.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

Bridging the Language of Branding

Standing in front of the extraordinary Women’s Bridge  in Buenos Aires, I was struck by the capacity we in our humanity have to create beauty. To bridge differences. To bridge culture. And language.

The same is true for branding. As the president and creative director of one of the first advertising and marketing agencies  to specialize in working with LOHAS (Lifestyles of Health & Sustainability) clients in the areas of green marketing, cause marketing, social change advertising and yoga advertising, I know that brands at their core are all about connection.

Like a bridge, branding connects us to how we feel about a company, product or service. Brands are about emotion. Of course every company wants its brand to elicit a positive response. But a brand is just a brand, it has no power to control how people feel. In their most pure state, brands are good friends. They support you. They tell you the truth. And they connect you to incalculable ways to align with your values through the purchasing decisions you make every day.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.