The Power of a Name

What’s in a name? We all know the impact on a person’s life—but not much is said about the effect on a business.

When I started my advertising agency firefly180 marketing six years ago, the name spoke to me of building brands that spark change. It spoke of  the light we all possess and how together, we create a beacon for others as they find their way. (That and the fact that fireflies dance nightly outside my office door most of the summer.)

But since nearly the beginning,  firefly180 has come to mean more. As a full-service virtual agency, my office has moved to Australia, New Zealand, Bali, Argentina, Uruguay, Los Angeles, San Francisco, Philadelphia, New York, Houston. Boulder and now Monterey.

Mystics have long said that time and space are an illusion. Now when it comes to branding, marketing and advertising the same is true. Bricks and mortar no longer matter when it comes to delivering great creative and strategy.

And when it comes to fireflies, there is more than one way to spread your wings.



Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

About Lisa Proctor

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