The Power of Wind, Sun & Water

Never underestimate the power of wind, sun and water.

While all three are great sources of renewable energy, they also have the power to renew mind, body and spirit.

So when friends invited me to sail on the St. Croix River yesterday, I knew there was absolutely nothing else I would rather do.

On a river that has its share of speed boats, our day unfolded by turning off the motor and turning on to the sound of sails slapping in the wind.

As president and creative director for a green advertising agency with expertise in renewable energy, organic branding, yoga studio marketing and wellness advertising, I know the value of turning off and tuning in. Media fills our heads with noisy messages that all compete for space in our lives. Our job is to filter out the noisy mass market “engines,” and claim the quiet. To find the natural cadence of marketing messages that matter.

While summer is in its final hours for this Minneapolis, marketing maven, the sound of silence is always in season.

Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

About Lisa Proctor

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