When Marketing Meets Light and Transformation

In Sanskrit, yoga means to unite. It’s a physical practice that transforms body, mind and spirit.

As we move through life, we grow, evolve, transform and reach toward toward the light—just as I am in this triangle pose.

My client Suzy Schaak, owner of Pure Yoga, is a shining example of transformation. An artist, yogini, energy healer and wardrobe stylist—Suzy is all of these things; and more.

As her agency, it has been such an honor to create  advertising, messaging, marketing and media relations strategy that like yoga—has united Suzy’s brand and helped her become the top rated studio in her market.

Recently a feature I wrote about Suzy’s transformation from celebrity stylist to studio owner, appeared as a magazine cover story in Stillwater Living.

Storytelling is a powerful medium. It is the way we’ve shared traditions and passed on wisdom since the beginning of time. It’s the way we connect with people. And story is the doorway through which we forge and strengthen relationships.

As a leader in yoga marketing, wellness advertising and integrated health marketing, every day I have the opportunity to  make connections. Unite business and brands. And transform organizations that may have once been in the shadows, into to beacons of light.

Marketing is a process of discovery. And in the end what’s revealed is a brand’s true radiance.


Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.









About Lisa Proctor

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