Yoga as a Healthy Brand and Healing Modality


When Lisa Fecarotta, my client and founder of Veda Yoga Therapy, and I first began to work on the strategic aspects of her brand, I explained that giving birth to a business is very much like bringing a child into the world. It’s all about honoring its soul.

Great brands aren’t manufactured in a factory. Each is unique and has its own path. That’s what make them memorable. Therein lies the magic that brings brands to life. Lisa, a gifted wellness expert and yogini and I welcomed Veda into the world just days ago. And as is fitting for both our brands, we’re celebrating with Tulsi tea and a Yoga Nidra session.

As a leader in wellness marketing, yoga marketing, organic brands and mission-based marketing, clients often say that the branding process they experience with firefly180 reveals not only insights and clarity, but aspects of themselves and their businesses they had never considered. These rays of light become threads we weave into brand architecture—just as carpenters start with the wood frame of a home.

Creative aspects like logos, colors, fonts, images, text, tone…all flow from this fundamental architecture or framework. Strategy is always at the core. Just as our souls are at the core of our humanity.

So join me in a heartfelt namaste for Veda Yoga Therapy. A new brand. A new soul—offering beauty, balance, wellness and lifelong health to the world.


Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.




About Lisa Proctor

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