In Sanskrit, yoga means to unite body, mind and spirit. The challenge with Yoga Alliance, the world's largest professional yoga organization, was to unite the yoga community through education and standards to protect health and safety while maintaining a higher benchmark.
New brand architecture that speaks to the fluidity and power of uniting, resulted in a new logo, tagline. ads and website that connect both the Yoga Alliance stakeholders and global yoga community. Just one more way to find upward bliss with downward dog.